Brand + Marketing Design Lead

Brand IdentityDefine the new venture's visual identity logo, color, type, imagery, tone from a blank pageTranslate the company's positioning and category point of view into something that looks and feels credible to enterprise buyersProduce brand guidelines a small, non-design team can apply consistently without you in the roomWebsite & Digital PresenceDesign a marketing website that carries the brand identity and communicates a genuinely new category clearly to a skeptical audienceStructure the site's narrative and information architecture in partnership with the founderMarketing CollateralDesign templates for decks, one-pagers, and campaign assets that the marketing execution team can produce from independentlySet visual standards for ongoing content and campaign workCollaborationWork directly with the founder on narrative, positioning, and messaging as it evolvesHand off production-ready systems and assets to the marketing execution team, who owns day-to-day site and campaign productionHow You'll Show UpComfortable defining an identity with no existing brand equity to build fromTranslate abstract strategic positioning into concrete visual languageCommunicate design rationale clearly to a non-designer founder and a small execution teamDeliver systems, not just artifacts someone else needs to run with this after youExperience RequiredStrong brand identity and creative direction experience, ideally including work for B2B or enterprise-facing brandsWebsite design experience, from identity through to a build-ready site designComfortable working from strategic positioning input rather than a fixed creative briefHigh proficiency in standard design tooling (Figma, Adobe Creative Cloud) Experience producing systems and templates a small, non-design team can operate independently not just one-off creativeWhat Success Looks LikeThe new venture has a coherent visual identity that reads as credible to enterprise buyers, not like an unfunded startupThe website communicates a new category clearly to people encountering it coldThe marketing execution team can produce on-brand assets independently using what you builtThe identity holds up as the venture's own audience and use cases become clearerInitial Term and RateInitial term: Contract engagement (duration and hours scoped during the interview process); front-loaded now to establish identity and launch the site, lighter-touch maintenance afterRate: Competitive, commensurate with experience; discussed early in the processBlock+Tackle is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.