Social Media Strategy Lead (Films)

Responsibilities: Develop an audience growth strategy across Instagram, TikTok, and other social platforms. Advise on content pillars, themes, and positioning for a distinctive social brand. Recommend Reels and short-form video strategies, including content cadence and formats. Build and manage community engagement initiatives and creator/fan partnerships. Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. Define target audiences and advise on segmentation and growth opportunities. Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Requirements: Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands. Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content. Strong understanding of community building and creator engagement. Ability to operate independently as a freelance consultant while providing strategic guidance. US-based or strong knowledge of the US film and entertainment audience preferred.