Digital Media Manager

Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms. This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on: Campaign execution and optimization Paid media strategy and scaling Budget management and pacing Performance analysis Conversion tracking and attribution Reporting and data visualization You'll manage campaigns across: Google AdsMicrosoft AdsMeta Ads (Facebook & Instagram) TikTok AdsSnapchat AdsDisplay and video advertisingNative advertising Connected TV (CTV) The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance. If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit. Multi-Platform Paid Media Management Own and manage campaigns across: Google AdsMicrosoft AdsMeta AdsTikTok AdsSnapchat AdsNative advertising platformsCTV platforms Plan, build, launch, and optimize: Paid search campaigns Paid social campaigns Display campaigns Video advertising Retargeting campaigns Native campaignsCTV placements Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives. Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality. Campaign Optimization & Scaling Monitor campaign performance daily and optimize: Bids BudgetsAudiencesTargetingPlacementsKeywordsCreativesCampaign structures Continuously improve key performance metrics, including: Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Cost Per Lead (CPL) Click-Through Rate (CTR) Conversion Rate Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend. Analytics, Tracking & Attribution Analyze campaign performance using: Google AnalyticsGoogle Tag Manager Platform-level analytics Reporting and visualization tools Monitor the customer journey from initial ad interaction through conversion. Identify: Performance bottlenecks Tracking issues Attribution gaps Audience trends Funnel inefficiencies Scaling opportunities Ensure campaign decisions are supported by reliable, actionable data. Reporting & Data Visualization Build and maintain reporting dashboards using: Looker StudioGoogle Analytics Advertising platform reporting Excel / Google SheetsOther reporting platforms Prepare: Performance reports Optimization summaries Budget pacing updates Campaign insights Strategic recommendations Translate complex advertising data into clear insights that leadership and other stakeholders can act on. Budget Management, Pacing & Forecasting Own: Campaign budgets Daily and monthly pacing Bid strategies Spend allocation Performance forecasting Ensure advertising spend remains aligned with business objectives and performance targets. Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability. Testing & Performance Improvement Develop and execute structured testing across: Audiences Creative formats Ad messaging PlacementsBidding strategies Campaign structures ChannelsUse testing data to determine what should be scaled, adjusted, or discontinued. Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices. Cross-Functional Collaboration Work closely with: Marketing teams Creative teams Analytics stakeholders LeadershipProvide data-backed feedback on creative performance and campaign opportunities. Ensure alignment across: Media strategy Campaign execution Creative development AnalyticsReportingRevenue objectives Maintain clear documentation and communication across campaigns and accounts. Required Experience & Skills 10+ years of hands-on digital media buying and paid advertising experience. Deep expertise with: Google AdsMeta AdsStrong experience across: Paid search Paid social Display advertising Video advertisingNative advertisingCTV campaigns Advanced proficiency with: Google AnalyticsGoogle Tag Manager Looker StudioStrong understanding of: Performance marketing Conversion tracking AttributionAudience segmentation Funnel optimization Campaign scaling Advanced Excel or Google Sheets skills for: Budget pacing ForecastingReportingPerformance analysis Excellent written and verbal English communication. Strong organizational and time-management skills. Ability to manage multiple accounts and campaigns independently. Comfortable working remotely during U.S. business hours. Reliable high-speed internet and professional remote work setup. Nice-to-Have Experience TikTok AdsSnapchat Ads