Marketing Analyst

ESSENTIAL DUTIES AND RESPONSIBILITIES: Management and maintenance of product and catalog application data in corporate database Manage the creation and maintenance of accurate and up-to-date catalog data within Talking Pictures that includes vehicle application data, part images, PIES data, product attributes and competitive interchanges for internal and external customer use Perform systematic data reviews to assure content management data is accurate and available Manage research of new applications for global product lines Review of OE (Original Equipment) and competitor's websites Review of competitor's product lines Pursue unit/core for identification of possible new products where no market data is available Manage research and development process coordinating with Engineering and product teams Manage product interchanges, coordinate with Sales to ensure data integrity is maintained Management of interchanges including updating of WAI/Lester interchanges Responsible for mapping WAI applications to PIES and ACES (Aftermarket Catalog Enhanced Standard) and maintaining changes to the information Promote a collaborative work environment, encouraging effective communication and cross-training initiatives to enhance team productivity, versatility, and skill development Undertakes additional responsibilities and tasks as directed by management Bachelor's degree in Marketing, Advertising, or a related field. Minimum 5 years of automotive aftermarket related experience Advanced Microsoft Office Suite (Excel, Word, Access, and Outlook) experience; customized data input interfaces This position requires strong analytical, problem solving, organizational, decision making, and presentation skills Demonstrates strong problem-solving abilities Capable of following instructions and responding to management direction Detail-oriented and able to handle multiple tasks simultaneously Exhibits experience working collaboratively in a team environment Possesses strong verbal and written communication skills Employment Type: Full Time