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McCarthy Search

Social Media and Growth Marketing Manager

L5

connect4patientsCharleston, WVtoday

$80,000 to $95,000 per year

Occupations

Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesOffices of PhysiciansMarketing Consulting Services
Remote (US, Central or nearby time zones) | Full-time | $80,000 to $95,000 per year | Health insurance and paid time off About Connect4Patients Healthcare still runs on scattered records. A patient sees a primary care doctor, specialists, labs and hospitals, and each one holds a piece of the story. Connect4Patients brings that story together in one place the patient controls, and gives their doctors a fuller, organized picture before the visit. We're a small team with a big point of view: healthcare should move from reacting to illness toward preventing it, and we want to lead that conversation.
The role: You'll own how Connect4Patients shows up online. Our CEO has strong, specific views on where healthcare is going. Your job is to turn them into content that gets doctors, healthcare leaders and patients talking, and then turn that attention into demos and sign-ups. You'll run our social channels day to day, shape the strategy behind what we post, and manage our paid campaigns. We use AI tools (Claude) for research, first drafts and reporting, so your time goes to judgment, voice and strategy. You won't do all of this on day one. Your first 90 days focus on our social channels and our CEO's voice; paid campaigns come next, and the rest grows from there.
What you'll do: Social strategy and content: turn the topics set in our weekly content meeting into posts, threads and video clips for LinkedIn, X, Instagram and TikTok, written to start conversations, not just get impressions. Our CEO's voice: shape and publish his LinkedIn and X presence, and edit his studio recordings into short clips. Community: reply, join relevant discussions, grow a following among physicians and healthcare leaders, and support our physician think tank and podcast (launching in January).Paid campaigns: run LinkedIn, Meta and TikTok ads (setup, audiences, creative tests, budgets and weekly reporting), judged by qualified demos and sign-ups, not clicks. Search: improve our website's search performance, from keywords and on-page content to the articles and papers we publish. Patient email: onboarding, monthly updates and tips, designed from our app screens. Measurement: keep tracking clean, and report what's working: which topics drive conversation, followers and leads. What you need 3+ years running social media for a brand or an executive, with examples of posts that got real conversation going, especially on LinkedIn. Hands-on experience running paid campaigns in LinkedIn Campaign Manager or Meta Ads Manager. Strong, plain writing, including in someone else's voice.
Nice to have:
  • (or you'll learn it here)
  • Short-form video editingSEO and basic tracking (UTM links, GA4)
  • Email marketing
  • TikTok or X experienceB2B or healthcare marketing
  • How we work
Small team, direct access to leadership, and room to build our marketing from the ground up. You'll report to Tristen Brady, CMO, and work mostly during Central time business hours. To apply Use Easy Apply, and include links to two posts or campaigns you ran, with a sentence on why each one worked. Connect4Patients is an equal opportunity employer.
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Level

SeniorL5

Salary

$80,000 to $95,000 per year

Location

Charleston, WV

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

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