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McCarthy Search

Head of Creator & Affiliate Growth

L5

roostysBrooklyn, NYtoday

Occupations

Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesOther Services Related to AdvertisingOther Poultry Production
Head of Creator & Affiliate Growth
Company: Roosty'sReports to: Head of GrowthFirst, A Little About Us 🐔We're Roosty's, the fastest-growing brand in the backyard chicken space. We’ve got a simple goal… to become the first $1billion chicken brand. We make products that help people keep their chickens happy and healthy, and we're building a brand that chicken owners genuinely love. We've grown quickly, we've got big plans, and we're only getting started. Now we're looking for someone to help us build something pretty exciting: a community of creators who love working with Roosty's, make brilliant content and earn great money doing it. That's where you come in.
The Role:
  • We're looking for a Head of Creator & Affiliate Growth who knows how to turn great creator relationships into serious business growth.
  • You'll be the person our creators love hearing from.
  • The one they call when they need help with a video, want to bounce around ideas or figure out how to make more money from their content.
  • You'll spend your time chatting with creators, coaching them, building training programmes, spotting great content ideas and helping our affiliate and paid marketing channels grow.
  • You'll also get to build relationships with influencers, strike up partnerships with other brands and help turn our creator community into something special.
  • Think part creative strategist, part relationship builder, part affiliate growth expert.
  • And yes, you'll need to enjoy talking to people. A lot.
  • What You'll Actually Be Doing:🎥 Help Creators Make Brilliant Content
  • We want our creators making the kind of videos people actually want to watch.
  • Jump on regular calls with creators to review videos, share ideas and help them improve.
  • Teach creators how to make better hooks, tell better stories and create content that performs.
  • Help them create winning Meta ads, TikToks, YouTube videos and organic content.
  • Spot what's working, figure out why and help other creators do more of it.
  • Build close relationships with our best creators and help them grow.
  • Basically, if a creator's videos aren't performing, you're the person who helps them figure out why and turn things around.🎓 Build Our Creator Training Programme
  • We want to give our creators the tools to become seriously good at what they do.
  • Create fun, practical training videos alongside our internal team.
  • Run regular creator coaching calls, workshops and Q&As.
  • Sync with our Paid Media team to improve creators Meta ad performance Build training resources that help creators improve their content and earn more.
  • Help new creators go from making their first videos to becoming high-performing affiliates.
  • Create a training programme that gets better as our community grows.
  • We're not looking for boring, hour-long presentations that nobody watches. We want useful, engaging training that genuinely helps people improve.📈 Grow Our Affiliate Programme (A Lot)
  • Great content is important. Great content that also generates revenue? Even better.
  • Grow affiliate revenue across Shopify, TikTok Shop, YouTube and Amazon.
  • Help more creators start generating sales.
  • Help our existing creators earn more money.
  • Test new incentives, commission structures and growth ideas.
  • Build repeatable systems that help us scale.
  • Keep a close eye on the numbers and find new opportunities to grow.
  • You'll have real ownership of this channel, and we'll give you the freedom to try new things.🤝 Make Friends With Creators, Influencers & BrandsOkay, maybe not literally friends. But pretty close.
  • Build relationships with established influencers and creators we'd love to work with.
  • Negotiate sponsorships, ambassador deals and longer-term collaborations.
  • Connect with other brands for creative partnerships, giveaways and joint campaigns.
  • Dream up interesting ways to get Roosty's in front of new audiences.
  • Turn those relationships into partnerships that deliver real results.
  • If there's a creator or brand we should be working with, we want you to be the person making it happen.💬 Make Our Creator Community a Place People Actually Want to Hang OutWe've already got a creator Discord. Now we want to take it to another level.
  • Build an active community where creators share ideas, learn and help each other.
  • Run training sessions, Q&As, challenges and other activities.
  • Celebrate creators who are doing amazing things.
  • Keep people engaged, motivated and excited about being part of Roosty's.
  • Make our creator programme feel like a community, not just another affiliate platform.🚀 Work With Some Great People- You won't be doing this alone.
  • You'll work closely with our Paid Media, Brand & Content and Creator Ops teams.
  • Help our paid media team turn great creator videos into winning ads.
  • Share creative ideas and insights with our organic content team.
  • Work with Creator Ops, who'll handle a lot of the sourcing, onboarding and admin.
  • Help oversee our TikTok agency and push for better results.
  • You'll get to focus on the stuff that really moves the needle: creators, content, relationships and growth.
  • The Four Things We Really Care AboutWe could give you a list of 25 requirements, but these are the four that matter most.1. You Know Great Content When You See ItYou understand what makes someone stop scrolling.
  • You’ve got a deep understanding of great creative strategy for both paid and organic.
  • You know how to create great hooks, tell interesting stories and make content that people actually watch.
  • Even better, you know how to make content that sells.
  • You don't need to be a full-time video editor, but you should be able to watch a creator's video and immediately have ideas for making it better.2. You're a Proper People PersonNot just "good communication skills" on your CV.We mean you genuinely love talking to people.
  • You enjoy jumping on calls, getting to know creators, sharing ideas and helping them succeed.
  • You're naturally outgoing, easy to talk to and brilliant at building relationships.
  • If your ideal day involves sitting alone behind a spreadsheet, this probably isn't the job for you.3. You've Helped Creators Get Better BeforeYou've run creator training programmes, coaching calls or workshops before.
  • You know how to teach people, give feedback and explain creative concepts in ways that are easy to understand.
  • And you've seen the impact that good training can have on content quality and performance.4. You've Scaled an Affiliate Programme BeforeThis is the big one.
  • You've worked with a DTC or consumer brand and helped build or grow a creator/affiliate programme that generated meaningful revenue.
  • You understand affiliate economics, what motivates creators and how to grow revenue through better relationships, content and incentives.
  • And you've got the numbers to prove it.
  • We're interested in what you've actually built, not just the brands you've worked for.
Bonus Points:
  • If...You're a creator yourself.
  • You've built your own audience on TikTok, Instagram or YouTube.
  • You've got a network of creators and influencers you already know.
  • You've worked with TikTok Shop affiliates.
  • You've negotiated some impressive influencer or brand partnerships.
  • You've run a successful Discord or creator community.
  • You've worked with pet, lifestyle, homesteading or similar consumer brands.
  • You happen to love chickens. Not essential, but you'll fit right in.
  • You'll Probably Love This Job If...You love meeting new people and can talk to just about anyone.
  • You get genuinely excited when a creator makes a video that takes off.
  • You're always spotting interesting content ideas while scrolling social media.
  • You love helping people improve at something.
  • You enjoy the challenge of growing revenue and beating targets.
  • You're full of ideas and don't need someone telling you what to do every day.
  • You'd rather be on a call brainstorming with a creator than sitting in another internal meeting.
  • You like working somewhere that moves fast and gives people room to make things happen.
  • How We'll Know You're Smashing ItWe're not going to judge you on how many calls you've made or how many spreadsheets you've updated.
  • What matters is the impact you're having.
  • Affiliate revenue is growing: More sales, more profit, more creators earning money.
  • Our creators are getting better: Better videos, better ads and better results.
  • More affiliates are succeeding: We're increasing both active creators and revenue per creator.
  • Our best creators love working with us: They're engaged, sticking around and growing with the brand.
  • Our community is buzzing: People are learning, sharing ideas and getting involved.
  • We're launching great partnerships: Influencers and brands are helping us reach new audiences and generate revenue.
  • Your First 6 MonthsHere's what we'd love to see you achieve:
  • Get to know our best creators and build genuinely strong relationships with them.
  • Launch a creator training programme that people actually look forward to.
  • Help creators make noticeably better content and earn more money.
  • Grow our affiliate programme into a much bigger, more profitable channel.
  • Turn our Discord into a thriving creator community.
  • Launch some exciting influencer and brand partnerships.
  • Build a system that helps us consistently find, train and grow successful creators.
  • Sound Like Your Kind of Thing?
  • One last thing.
  • This isn't a job for someone who just wants to send free products to influencers and chase them for videos.
  • We're looking for someone who loves creators, understands great content and knows how to turn both into real revenue.
  • Someone who's happy coaching a creator on their latest TikTok in the morning, negotiating an influencer partnership after lunch and digging into affiliate numbers in the afternoon.
  • Someone who's done this before, has the results to show for it and wants to do it again on a much bigger scale.
  • If that sounds like you, please email
with your application, CV and Cover letter- telling us why you would be perfect for this role!
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

SeniorL5

Location

Brooklyn, NY

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

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