TikTok Shop Senior Manager/ Social Commerce

Role Overview: You willown and scale Alleyoop’s Tik Tok Shop affiliate growth engine. Your responsibility is to turn affiliate content into a predictable, scalable, and profitable revenue system. You are directly accountable for: Affiliate Tik Tok Shop GMV Organic views generated by affiliate content across Tik Tok, Instagram, and You Tube Cost efficiency across creator retainers, CPMs, commissions, and payouts Creator recruitment, activation, retention, and output Scaling winning content across the affiliate network You do not own Alleyoop’s brand account content. You own the affiliate ecosystem and its ability to generate revenue, distribution, and a consistent pipeline of proven creative for paid channels. You will report directly to the Founder and are expected to operate with a high level of ownership and autonomy.

What You’ll Do: Own the Tik Tok Shop Revenue Engine Lead affiliate Tik Tok Shop GMV with direct accountability for topline growth and profitability. Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth. Build and Scale the Affiliate System Build a large, active creator network capable of producing content at significant volume. Own: Creator recruitment and outreach Seeding and onboarding Creator activation Content output Creator KPIs Retention Commission and incentive structures Winning concept distribution Remake velocity The goal is not simply having more affiliates. The goal is building a creator network thatconsistently produces content, views, and GMV. Scale Winning Content When a creator finds a winning hook, angle, or format, move quickly. Build the system that identifies winners, distributes them across creators, tests new variations, and extracts as much GMV as possible from each concept. A winner should never stay isolated to one creator. Own Product and SKU Strategy Understand which products have the strongest Tik Tok Shop potential and build creator strategy around them. Identify breakout SKUs Build product-specific creator pushes Test different positioning and use cases Develop launch strategies for new products Double down aggressively when products begin converting Close the Paid Media Loop Tik Tok Shop should also function as a creative testing engine for the broader business. Identify winning affiliate hooks, angles, concepts, and creatives, then package those learnings for Meta, Google/You Tube, and other paid channels. The goal is for learnings from Tik Tok to compound across the entire media mix. Analyze, Forecast & Report Own daily and weekly performance reporting across the channel. You should have clear visibility into: GMV by SKU GMV by creator Content volume Organic views Creator productivity Cost per video Cost per view Creator retention Winning concepts Remake velocity Emerging products and creators Turn that data into clear actions for leadership, inventory planning, product launches, and creator strategy. Own the Social Commerce Calendar Build weekly, monthly, and seasonal plans around: Product launches Creator pushes Tik Tok Shop promotions Platform events Seasonal moments Viral opportunities Affiliate incentives Build Platform Relationships Work directly with Tik Tok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support. Cross-Functional Execution Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations. This is an operator role. You will be expected to identify opportunities and move quickly to execute them.

What Success Looks Like: Affiliate Tik Tok Shop GMV grows consistently month over month A large and growing base of active creators posts every week Winning concepts are identified and replicated quickly Creators remain active and engaged with Alleyoop Creator content volume scales without costs scaling disproportionately Clear visibility exists across creator, content, product, and GMV performance New product launches quickly generate meaningful creator adoption Affiliate content consistently feeds winning creative into paid media Tik Tok Shop becomes a predictable and increasingly significant revenue channel Key Metrics You will directly own and report on: Affiliate Tik Tok Shop GMV, overall and by SKU Organic affiliate views across Tik Tok, Instagram, and You Tube Number of active creators Videos per active creator GMV per active creator Cost per video Cost per view Creator activation rate Creator retention rate Winning concepts identified Remake rate and winner replication GMV generated from replicated concepts Overall affiliate profitability

Ideal Candidate: Proven experience scaling Tik Tok Shop, social commerce, or affiliate-driven revenue Deep understanding of Tik Tok creators and what actually converts Strong content instincts paired with analytical thinking Has managed meaningful GMV, not just creator relationships Understands creator recruitment, activation, retention, and incentives Can build scalable systems instead of relying on one-off wins Strong operator who is comfortable owning aggressive targets Experience managing teams, VAs, agencies, or large creator networks Strong interpersonal skills with creators and platform partners Extremely proactive and comfortable moving quickly High ownership mentality Why Alleyoop Direct access to the Founder and real decision-making authority Own a major revenue channel with measurable impact Build Alleyoop’s affiliate and Tik Tok Shop infrastructure from the ground up Work with a brand and product portfolio built for social commerce High autonomy and fast execution Significant performance-based upside as the channel scales This is not a role for someone who wants to simply manage an existing affiliate program. We’re looking for someone who wants to build the machine.