Agricultural Equipment Sales Representative

What You Will Do: Grow the Territory Sell new and used agricultural equipment, including tractors, combines, planters, tillage, hay and forage, and application equipment, to farm operators within an assigned territory. Manage and deepen relationships with existing customers while prospecting and converting new accounts, including conquest customers running competitive brands. Conduct on-farm visits, field demonstrations, and equipment walkarounds to understand each operation and recommend the right solutions. Represent the dealership at field days, farm shows, customer events, and community functions. Build and Close Deals Prepare quotes, proposals, and trade-in appraisals, and structure deals that are profitable for the dealership and make sense for the customer. Work with manufacturer and third-party finance partners to present financing, leasing, and incentive programs. Negotiate and close sales, and coordinate delivery, setup, and customer orientation on new equipment. Maintain disciplined gross margin and help manage used equipment inventory through accurate trade valuations. Partner Across the Dealership Work hand in hand with parts, service, and precision ag teams to support customers throughout the ownership lifecycle. Identify opportunities for service agreements, extended warranties, technology upgrades, and parts sales. Relay market intelligence on competitor activity, pricing, and customer needs to sales leadership. Stay Organized and Accountable Track leads, customer activity, and pipeline in the dealership CRM and business system. Forecast sales and meet or exceed volume and margin targets. Stay current on product knowledge, manufacturer programs, and industry trends through OEM training.