Programmatic Trader

Duration: Contract to hire

Location: Hybrid, 2 days/week in New York City office

Compensation: $30-$40/hour as a W2 employee of C2. After direct hire transition, compensation would convert to a salary of $70,000 to $80,000 per year

Benefits: C2 talent working 30+ hours/week for 30 consecutive business days are eligible for PTO accrual and 401(k) retirement plan, enrollment after 90 days Technology: Talent must provide their own hardware and software

Job Description: The Programmatic Trader develops, executes, and monitors omnichannel programmatic campaigns across display, online video, connected TV, audio, native media, and emerging digital channels. Working closely with Client Services, Ad Operations, Analytics, and internal media teams, this role transforms campaign strategy into measurable business performance while ensuring campaigns launch successfully, deliver efficiently, and achieve client objectives. Success in this role comes from combining deep platform expertise with analytical thinking, proactive communication, and continuous curiosity. The ideal candidate enjoys solving complex campaign challenges, identifying opportunities others miss, and sharing knowledge that helps both clients and teammates succeed.

Responsibilities: Develop programmatic media strategies from client RFPs based on business objectives, audience insights, and campaign KPIsPlan, execute, monitor, and manage display, online video, connected TV, audio, native, and emerging programmatic campaigns across multiple DSPsExecute and optimize conversion-focused (performance/direct-response) programmatic campaigns, optimizing toward cost-per-acquisition, cost-per-conversion, ROAS, or other lower-funnel KPIsCoordinate with Ad Operations to implement, QA, and troubleshoot campaign tracking, pixels, tags, and conversion measurement Manage campaign pacing, budgets, delivery, bidding strategies, frequency controls, and performance to meet or exceed client goals Build audience targeting strategies using first-party, third-party, contextual, behavioral, and retargeting audiences Monitor inventory quality, brand safety, fraud prevention, supply path performance, and overall campaign health, proactively recommending improvements based on viewability, performance data, and platform insights Develop campaign reports that translate performance data into clear insights and actionable recommendations for internal teams and Client Services Communicate campaign progress, risks, and improvement opportunities throughout the campaign lifecycle Stay current on DSP capabilities, industry trends, and emerging programmatic best practices Share platform expertise, best practices, and technical knowledge with the team to support continued development and knowledge sharing

Requirements: 3+ years of hands-on programmatic trading experience across display, online video, connected TV, audio, native media, and other programmatic channels Experience with conversion-driven or performance-based programmatic campaigns, with a track record of optimizing toward CPA, ROAS, or similar down-funnel KPIsAdvanced experience with The Trade Desk, DV360, and Amazon DSPStrong understanding of bidding strategies, pacing, audience targeting, frequency management, and campaign measurement Experience implementing campaign tracking, pixels, CM360/Floodlight, GA4, or comparable attribution and measurement solutions Familiarity with brand safety, verification, and inventory quality platforms including DoubleVerify, IAS, Peer39, or similar technologies Strong analytical skills with the ability to interpret campaign performance and translate data into strategic recommendations Advanced proficiency with Excel or Google Sheets for reporting, analysis, and campaign management Excellent communication, organizational, and time management skills Ability to manage multiple campaigns simultaneously while working independently and remotely Experience collaborating with creative, analytics, and Client Services teams throughout campaign development and delivery Curiosity, adaptability, and enthusiasm for leveraging automation, AI, and emerging technologies to improve campaign performance and operational efficiency