Vice President, B2B Marketing & Demand Generation

About the Company: Provider of personalization & customer engagement tools to the fast food & casual dining industries Industry Computer Software Type Privately Held, VC-backed Founded 2002 Employees 201-500 Funding$11-$25 million Categories Mobile Payments Mobile Commerce Enterprise SoftwareE-Commerce Information Technology & Services Technology Hospitality Restaurants Specialtiesmobile orderingmobile appsdigital commercedelivery managementonline orderingkiosksloyalty programsaas restaurant platformand restaurant technology Business ClassificationsE-Commerce

About the Role: The Company is seeking a Vice President of B2B Marketing and Demand Generation to lead the integrated growth strategy, with a focus on both strategic account development and high-velocity inbound and outbound engine building. The successful candidate will be responsible for turning the company's growth objectives into clear market segments, programs, and measurable outcomes. This role requires a hands-on leader who can balance broad-market coverage with strategic-account development, and who is adept at setting and executing GTM strategy. The VP will also be instrumental in strengthening the company's market presence, and authority, and in driving AI marketing optimization and innovation. Candidates for this role should have a strong background in senior B2B marketing leadership, with a proven track record in demand generation, product marketing, and sales alignment. Experience in designing measurable inbound and outbound motions for complex B2B or enterprise technology sales is essential, as is a practical understanding of ICP development, segmentation, and pipeline measurement. The role demands a leader who is comfortable operating with a lean team, and who can influence stakeholders through clarity, credibility, and collaboration. While not required, experience in restaurant technology, QSR, hospitality, or adjacent enterprise commerce is beneficial. The company values thoughtful, curious leaders with the ability to learn quickly and is committed to fostering an inclusive and diverse work environment. Hiring Manager TitleCMOFunctions Marketing Product Marketing