Social Media Manager - Office Of Communications and Marketing - UTK

Responsibilities: University's Social Media ProgramSets annual priorities for primary social media platforms, defines how social media will support brand campaigns, and identifies campus partner collaboration opportunitiesOversees the execution of social media content across university's primary platforms, leading the development of content that supports brand campaignsManages a shared content calendar to support news, events, milestones, and other opportunities to build, engage, and inform audiencesDevelops and maintains the university's social media standards, trainings, and other documentation to help campus communicators best represent UT across the network of university social media accountsManages university social media management platforms, tools, vendors, and contractsSupervision and CollaborationSupervises a social media associate and social media internsOrganizes and leads discussions with social media content contributors across the divisionContributes to feature content development across the division, defining how stories will be told on social mediaServes as a strategic advisor to campus partners with regards to planning and execution of social media storytelling across the network of university accountsLeads and facilitates the campus social media communicators groupMonitoring and Issues ManagementRegularly monitors social media activity and engagement, working closely with colleagues to identify and elevate emerging issuesSupports issues management through monitoring, strategic advising, and content planningQualificationsRequired Qualifications: Education : Associate's degree in communications, PR, journalism, marketing, or related fieldExperience : At least 5 years of professional experience directly related to duties and responsibilities specifiedExperience supervisingExperience managing an institutional or organizational social media accountKnowledge, Skills, and AbilitiesAdvanced knowledge of various social media platformsDemonstrated understanding of social media best practices, ability to execute them, and ability to train others on themAdvanced knowledge of marketing and communications strategiesDemonstrated judgment and ability to manage the university's reputationAdvanced knowledge of emerging web and social technologiesAbility to evaluate analytics and create reports summarizing effectiveness of contentAbility to lead direct reports and set strategy for peersExcellent short burst writing and editing skillsAbility to think quickly and willingness to be cleverAbility to meet deadlines and adapt to changing prioritiesAbility to stay calm and work well in a crisisApplicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications: Education : Bachelor's degree in communications, PR, journalism, marketing, or related fieldExperience : Experience managing higher education social media accountsWork LocationKnoxville, TNThis is an onsite position with some hybrid work schedule flexibilityCompensation and BenefitsUT market range: Market Range 12 Find more information on the UT Market Range structure hereThe university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, and more. Find more information on UT Benefits hereApplication InstructionsFor full consideration, applicants must apply electronically and submit: Cover letterResumeAbout The College/Department/DivisionUniversity Marketing and Communications is dedicated to advancing the university's reputation. Staff members support the institution's mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends. The division comprises several cross-functional teams, employing professionals with expertise in design, development, video production, content strategy, feature writing, editing, marketing, media relations, internal communication, and special events.

About Us: The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university's tradition of lighting the way for others through leadership and service. UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee's flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy's largest multidisciplinary laboratory, Oak Ridge National Laboratory. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates," "One of America's Best Large Employers," and "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine. Apply today and join the Tennessee Volunteer community! Job InfoJob Identification 10620 Job Category Communication & MktgLocations 1345 Circle Park, Knoxville, TN, 37996, US