Media Planning and Buying (Planning)_04
omnicom media groupLos Angeles, CA
$50,000 - $95,000 per year
Apply now (opens in a new tab)Media Planning and Buying (Planning)_04
L7
omnicom media groupLos Angeles, CAyesterday
$50,000 - $95,000 per year
Manager, Strategy The Manager, Strategy will help to deliver client business objectives through bespoke and insight rooted media plans. Key to this role is the ability to steward strategic & tactical plan development and implementation, including channel allocations, flighting strategies, and budget scenarios.
Responsibilities:
- Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
- Provides oversight and training to junior team members
- Provide excellent client service by being responsive, accountable and detail oriented
- Stays up to date on industry and consumer trends, competitive activity, best practices and opportunities across channels
- Studying demographic data and consumer profiles to identify desired target audiences
- Presents recommendations and educational materials to the client and internal team
- Integrating strategic planning philosophy into communication plan development
- Overseeing the execution of and present media plans to clients
- Helping develop planning objectives and strategies that coincide with the client's marketing direction
- Gauging media performance to determine the extent to which the original objectives and strategies are met
- Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
- Consistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts
- Strong Leadership and Management skills, with the ability to inspire and motivate a team
- Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data
- Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners
- Proficiency in Media Planning and buying tools and platforms
- Strong understanding of Project Management Methodologies and process improvement techniques
- Understanding of financial operations, Budget Management, Strategic Planning, and media activation
- Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative
- Experiences: Minimum of 3+ years of experience in media operations, preferably in an agency or media organization
- Strong knowledge of media planning, buying, and optimization across various channels
- Retail/eCommerce/entertainment experience
- Relevant post-secondary education, training, or equivalent experience
Location: New YorkNew York: $50,000.00-$95,000.00
Apply now (opens in a new tab)
Level
ManagerL7
Salary
$50,000 - $95,000 per year
Location
Los Angeles, CA
Occupation
Advertising and Promotions Managers
Industry
Advertising Agencies
Posted
yesterday
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