Public Relations Senior Director - Consumer Brands specialist

Client Responsibilities: Serve as a primary, day-to-day contact with clients, providing strong counsel, anticipating client needs, and interacting regularly with senior-level client contacts Show a high level of integrity in counseling and consulting to develop strong, collaborative relationships with client decision-makers Serve as a senior strategic counselor to C-suite and leadership, shaping overarching communications strategy rather than executing against an existing plan Oversee account strategy and team structure to ensure client objectives are met and deliverables are high quality and creative Own media relations for your client teams, from producing materials that will secure proactive coverage to cultivating relationships with journalists and influencers Participate in and conduct media training sessions and media interviews Demonstrate ability to effectively develop a full range of materials including strategic plans, press materials, social copy, digital content, client correspondence, and more Team / Internal Management Play a leadership role in agency growth, including mentorship and contribution to broader staffing and account strategy decisions Train and acclimate new hires to client teams and projects Provide solutions and recommendations to senior staff to leverage opportunities and troubleshoot client-related challenges Lead new business efforts, including pitching and closing, in addition to supporting proposal development and research Be responsible for reviewing and editing all written materials developed by team Deliver constructive and clear feedback to direct reports and junior staff We're looking for:8-10 years of professional experience at a public relations agency or as part of an in-house communications team, with significant experience on a major consumer packaged goods, food, or beverage brand (e.g., Kellogg's, P&G, or a comparable food/beverage company) required Management experience with oversight of direct reports for at least 5 years, including mentoring other managers Comfort and experience working alongside high-profile spokespeople or talent as part of a brand's public-facing strategy, including coordinating with personal representatives (agents, managers, publicists) where relevant Expertise with traditional and non-traditional PR strategies and tactics Demonstrated success in securing top-tier press coverage for a diverse range of clients Excellent verbal and written communications skills Self-starter and is comfortable working in a fast-paced environment, meeting deadlines, and driving multiple projects across the finish line at once Strong aptitude and interest in writing Exceptional attention to detail, follow up, and organization skills Digital and social media savvy a plus Consumer Brand Expertise Established, active relationships with lifestyle, food, and consumer press (e.g., Food & Wine, Bon Appétit, Good Morning America, Today, NYT Food/Well, AdAge) as well as trade and business outlets covering the CPG/food & beverage industry Demonstrated track record of landing feature placements, product features, and brand storytelling in top consumer and trade publications Experience managing PR around new product launches, packaging or formula changes, and seasonal/promotional campaigns for a packaged goods or food/beverage brand Familiarity with the retail and grocery landscape, including how brand news intersects with retailer relationships and category dynamics Experience partnering with marketing, brand, and legal teams to align PR messaging with broader brand campaigns and ensure claims substantiation Ability to translate nutrition, sourcing, sustainability, or ingredient-related information into clear, consumer-friendly narratives Track record of managing issues or crisis communications relevant to consumer brands (e.g., recalls, supply chain disruptions, ingredient or labeling controversies, executive transitions)Experience building spokesperson platforms and securing broadcast/media opportunities for brand executives or culinary/nutrition experts

Compensation range: $135-160K with generous benefits package.