Paid Media Growth Director

Key responsibilities: Develop and execute comprehensive paid media strategies across multiple channels, including search, social, and programmatic Design and implement measurement plans, including tracking and lift tests, to assess campaign effectiveness Lead and mentor the paid media team, creating playbooks and optimizing workflows for efficiencyRequired qualifications 7+ years of paid media experience, managing significant budgets across various clients and channels Proficiency in full-funnel buying with platforms such as Google Ads, Meta Ads, and programmatic advertising Experience in measurement, including lift tests and business economics Demonstrated ability in creative strategy development and execution Strong leadership skills with experience managing and developing paid marketing teams