Vice President of Retail Sales

EBAS is partnering with a fast‑growing consumer health and wellness brand with strong online traction and early institutional backing. They are expanding from a digital‑first foundation into omnichannel retail, with a product portfolio built around clear functional benefits and broad consumer appeal. This is an opportunity to join a founder‑led team at a pivotal inflection point and lead the retail expansion that takes a breakout brand into national distribution. Why You Will Be Excited About This Role Well‑capitalized, high‑growth business entering a major retail expansion phase Founder‑led company with a proven history of building and scaling businesses Build a category‑leading brand from online momentum into national retail Why You Will Like Working Here High‑ownership environment with direct access to leadership and fast decisions Products with strong consumer pull and a clear right‑to‑win in the category Meaningful equity opportunity tied to building a breakout brand High‑caliber, high‑standards team with strong growth and product discipline What You Will Be Working OnOwn retail P&L: revenue, margin, trade spend, distribution Personally close key accounts: lead buyer meetings and negotiations Build retail GTM from zero: distributors, brokers, channel plan, promo strategy Manage trade spend: budgets, slotting/co‑op, ROI, stop what does not work Drive in‑store execution to velocity: merchandising, demos, retail media, field activation Be the voice of retail internally: packaging, pricing, formats, innovation inputs Hire a lean retail team as doors scale Represent the brand at line reviews and key industry events What Type of Person Will Be Successful 10+ years retail/channel sales, including 5+ years in beverage or adjacent better‑for‑you categories Has scaled an emerging brand to meaningful retail revenue, with clear specifics Current buyer relationships across major national retailers and key regionals Broker and distributor operator with strong judgment on when to go direct Owned retail P&L with seven‑figure trade spend responsibility Supplements/VMS experience is a plus Startup or high‑growth builder: created the function, not just inherited it Hands‑on closer: comfortable doing the work and moving fast Data‑driven with POS analytics and velocity and turns discipline Can be from anywhere in the US, but must be able to visit the office 6‑8x per year with 40‑60% travel expected to see clients as well.