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Associate Director, Analytics - Media

L7

spark foundryNew York, NYtoday

Occupations

Market Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersMarketing Managers

Industries

Advertising AgenciesMarketing Consulting ServicesOther Services Related to Advertising
Associate Director, Media Analytics And Insights Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.
Responsibilities:
  • Build strong relationships with internal & external stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
  • Identify organic growth opportunities and partner with Client and Analytics leadership to convert
  • Drive a culture of 'always-on' data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
  • Lead in-campaign learning agendas and test design in partnership with media partners & client stakeholders (i.e. a/b tests, multi-cell tests, pre/post)
  • Lead measurement in support of brand goal objectives (i.e. awareness, consideration lift)
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered toHave experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients' business results Consult with senior client marketing and business leaders to define and answer most important business questions Advise on how to best leverage media and marketing investments to drive business results Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences Underpin client marketing processes with 'big picture' measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required) Guide and work closely with the planning teams and the client teams to deliver on "data-driven" marketing investment decisions (how much, where, when, which channels, etc...)Create and manage deliverables against detailed project plans that align expectations with actionable outcomes Provide a high-value consultation layer on top of analytics deliverables Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis Build the profile of Analytics within the agency by packaging and evangelizing best in class client work
Qualifications: Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. Strong understanding, interpretation, and diagnostics in:
  • BLS studies within Ad serving platforms (i.e. DV360 BLS & Search Lift, amazon BLS, TikTok BLS, etc.)BLS studies attributed to OOH executions3P Cross Channel BLS studies (i.e. Kantar, Dynata, DISQO, Lucid, etc.)MMM (i.e. IPSOS, Nielsen, Analytic Partners)
  • Working knowledge of databases and SQL is preferred
  • Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).Experience in a cross-functional team environment with agency experience a big plus
  • Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
  • Strong client management/consultative experience with both presenting and resolving issues
  • Extensive experience leading and managing marketing technology projects from ideation through implementation
  • Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audiences
  • Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
  • Demonstrated experience with programmatic audience buying concepts and execution
  • Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories
  • Strong attention to detail, and be able to quality-check their teams' work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
  • Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
  • Outgoing and able to integrate with fast-paced planning and activation teams
  • Able to cultivate excellent relationships with technology and research partners
  • Ability to meet deadlines in a fast-paced environment
  • Hands-on, problem solving abilities – "can do" approach (someone who is a thinker and a doer)
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Apply now (opens in a new tab)

Level

ManagerL7

Location

New York, NY

Occupation

Market Research Analysts and Marketing Specialists

Industry

Advertising Agencies

Posted

today

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