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Customer Lifecycle & Performance Marketing Manager

L7

alliance funding groupOverland Park, KStoday

Occupations

Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesOther Services Related to AdvertisingMarketing Consulting Services
Customer Lifecycle & Performance Marketing Manager Alliance Funding Group (AFG) Full Time | Remote or Office Based
Reports to: Vice President of Marketing
The Role: AFG is seeking a creative, hands on marketing professional to manage and execute customer lifecycle and performance marketing campaigns. This position focuses on customer engagement, retention, reactivation, and digital advertising. Working closely with the VP of Marketing & VP of Sales. The ideal candidate will help turn marketing initiatives into effective campaigns through creative development, digital marketing, and performance tracking. This is an individual contributor position focused on managing marketing programs and campaigns, not employees.
What You'll Do:
  • Develop and execute customer retention, reengagement, and cross selling campaigns.
  • Coordinate and manage digital advertising initiatives across StackAdapt, LinkedIn, Meta, Google, and other platforms.
  • Create targeted email campaigns, customer communications, and automated marketing sequences.
  • Write compelling marketing copy and develop creative assets for digital campaigns.
  • Assist with customer segmentation, audience targeting, and marketing automation.
  • Collaborate with Sales and Operations to support customer engagement and follow-up initiatives.
  • Monitor campaign performance, prepare reports, and recommend improvements.
  • Support additional digital marketing and lead generation initiatives as needed.
What We're Looking For:
  • 5+ years of experience in digital marketing, performance marketing, or customer lifecycle marketing.
  • Hands on experience managing digital advertising, email campaigns, and marketing platforms.
  • Strong writing, creative development, and campaign execution skills.
  • Familiarity with CRM systems, marketing automation, audience targeting, and analytics.
  • Comfortable using Canva, Adobe, AI tools, and other creative marketing platforms.
  • Ability to independently manage assignments, collaborate with others, and deliver completed work.
  • B2B or financial services marketing experience is a plus.
Location Remote throughout the United States, with in-office options where available. Occasional travel to AFG headquarters in Orange County, California, may be required. ApplySubmit your resume and a brief introduction highlighting your marketing experience and relevant campaign work to:
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

ManagerL7

Location

Overland Park, KS

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

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