HealthyBaby - Social Media Manager

Role Overview: Healthy Baby is redefining what it means to put health first for families, and we're looking for a Social Media Manager to help tell that story. We're looking for someone who loves social media, understands the parenting space and isn't afraid to challenge what's expected. Someone who gets excited about building communities through thoughtful, engaging content and bringing fresh, creative ideas that help Healthy Baby stand out. Working closely with the Senior Manager of Social, Influencer & Community, you'll lead content planning, publishing, community management and channel performance while collaborating with our creative and marketing teams to bring campaigns, launches and brand moments to life. From launching new products and advocacy initiatives to collaborating with creators, healthcare professionals and mission-driven partners, you'll help shape the voice of a brand that's redefining what modern parenting looks like. Why This Role Matters At Healthy Baby, social media is more than a marketing channel. It's where we educate parents, advocate for healthier standards, celebrate everyday parenting moments and build meaningful relationships with our community. As Social Media Manager, you'll play an important role in shaping how Healthy Baby shows up every day. From product launches and advocacy initiatives to community conversations and cultural moments, your creativity and instincts will help strengthen our voice while making parents feel seen, supported and informed. This role is perfect for someone who enjoys both strategy and execution. Social Media Management Own the day-to-day management of Healthy Baby's organic social channels, including content planning, publishing, caption writing and channel optimization. Manage and maintain the social content calendar, ensuring content is planned, organized and published on schedule. Monitor channel performance and identify opportunities to improve engagement, reach and community growth. Community Engagement Own community management across all social platforms by responding to comments, direct messages and tagged content in a timely, thoughtful and brand-aligned way. Build meaningful relationships with parents, creators, healthcare professionals and partners through daily engagement. Approach every community interaction with empathy, recognizing the unique needs and experiences of parents and caregivers. Monitor conversations to identify recurring questions, insights and opportunities that can inspire future content. Content Creation Develop creative, social-first content ideas that educate, entertain and inspire parents. Create content briefs for designers and internal partners. Capture and create short-form content, including Instagram Reels, Tik Toks, Stories and behind-the-scenes moments. Identify emerging social trends and adapt them into content that feels authentic to the Healthy Baby brand. Assist with content capture during launches, events and key brand moments. Feel comfortable appearing on camera for brand content when needed. Reporting & Insights Monitor channel performance and prepare regular reports highlighting content performance, audience growth and engagement. Identify trends, insights and opportunities to continually improve content performance. Conduct competitive research and stay informed on what's happening across the parenting, wellness and social media landscape. Qualifications & Skills 3-5 years of experience managing social media for a consumer brand or agency. Passion for social media, parenting, health, wellness or mission-driven brands. Strong understanding of Instagram, Tik Tok, You Tube and emerging social media trends. Experience creating short-form video content and confidence filming with a mobile device. Comfortable appearing on camera for brand content. Strong organizational and project management skills with excellent attention to detail. Creative thinker who understands how to adapt trends into content that feels authentic to a brand. Experience using social scheduling, reporting and analytics platforms. Collaborative, proactive and eager to bring new ideas to the table.

EQUAL OPPORTUNITY EMPLOYER: Connecticut Innovations and its portfolio companies are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We have strict wage minimums, generous benefits, and personal leave policies. Our goal is to provide safe, rewarding, and empowering work environments for all who interact with our company and/or portfolio companies.