Vice President, Growth

About the Role: The Company is seeking a Vice President, Growth to take the helm of its direct-to-consumer acquisition and retention engine. This senior leadership role is pivotal in driving the company's aggressive new-customer growth strategy while ensuring the preservation of strong retention and customer lifetime value. The successful candidate will be responsible for setting and owning the DTC growth strategy and P&L, leading a multidisciplinary team across paid acquisition, conversion, retention, creative strategy, and growth analytics. A key focus will be on maintaining or improving cohort quality as the business scales, operating within a disciplined 12-month payback ceiling, and connecting acquisition and retention efforts. The role demands a leader with a deep understanding of cohort economics, hands-on experience in various acquisition channels, and a strong background in subscription and lifecycle marketing. Applicants for the Vice President, Growth position at the company should have a minimum of 12 years' experience in growth, performance marketing, or DTC e-commerce, with at least 5 years in a leadership role. The ideal candidate will have a proven track record of leading a subscription consumable brand through significant growth while maintaining or improving retention. A data-driven, retention-led approach to growth is essential, as is experience in building and leading a high-performing growth team. The role requires a leader with strong executive communication skills, the ability to make data-informed decisions, and a leadership style grounded in empathy and high standards. A Bachelor's degree in a related field is required, and experience in a similar industry, such as coffee, functional beverages, or supplements, is a plus. Hiring Manager TitleCEOFunctionsBusiness Development Sales/Revenue