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Principal Software Engineer, Ads Format

L6

snapBrooklyn, NYtoday
Overview: As a Principal Software Engineer on the Ads Format team, you will shape the next generation of ad formats infrastructure to scale, perform, and deliver value for advertisers and users. You’ll lead architectural direction, drive automated serving and A/B testing, and collaborate with product, design, data science, and other engineering teams. You will mentor engineers and advocate for reliable, cost-conscious systems. This role offers impact across ad tech at Snap and a chance to advance privacy-forward, high-availability platforms. Compensation / Benefits paid parental leave comprehensive medical coverage emotional and mental health support equity/RSUs competitive compensation flexible working arrangements
Responsibilities: Design and implement automated ad format serving, optimization, and A/B testing systems Lead vision and strategy for scalable ad formats infrastructure Innovate new ad format ideas aligned with market trends and advertiser needs Collaborate with cross-functional teams to deliver cohesive solutions Advocate for availability, scalability, operational excellence, and cost management Mentor engineers and foster technical excellence and continuous learning
Key requirements: Deep expertise in building and scaling ad formats or similar user-facing content delivery systems Excellent programming, software design, debugging, performance analysis, and test design skills Proven track record in operating highly-available systems at scale Ability to learn new concepts and apply them at work Strong collaboration and mentorship abilities Ads domain experience Client-side and full-stack experience preferred 10+ years post-Bachelor’s software development experience (or equivalent advanced degree path) and 2+ years in technical leadership or as domain-expert colavoration mentorship problem-solving in ambiguity ad formats and delivery systems distributed systems architecture performance optimization and debugging
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Level

LeadL6

Location

Brooklyn, NY

Occupation

Software Developers

Industry

Software Publishers

Posted

today

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