Director of Customer Success and Marketing

Key responsibilities: Own the client lifecycle from sales handoff through retention and expansion, ensuring a consistent experience and accountability Drive member enrollment and engagement through targeted campaigns and collaboration with internal teams to enhance the client journey Set and execute the marketing strategy, including brand positioning, demand generation, and sales enablement, while managing the marketing budget and resourcesRequired qualifications 7+ years of experience in customer success, strategic account management, or marketing leadership, with 3+ years in a team leadership role Proven track record in B2B client implementations, retention, renewals, and account growth, preferably in digital health or healthcare services Direct experience in developing and executing marketing strategies that drive measurable commercial results Strong analytical skills with the ability to interpret engagement and economic reporting to convey a credible value story Practical experience with CRM, marketing automation, and analytics tools, along with managing teams and campaign performance