Group Media Director, B2B
Group Media Director, B2B
L7
Industries
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content ProvidersAdvertising AgenciesMedia Representatives- Paid Media Strategy & Performance
- Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.
- Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
- Ensure consistent application of best practices in:
- Account structure and optimization
- Testing frameworks, multi-touch attribution and incrementality
- Creative and content feedback loops in partnership with Creative teams
- Measurement and reporting rigor, including account-based measurement approaches
- Serve as the strategic escalation point for complex performance challenges.
- Client Leadership & GrowthAct as the senior strategic lead for key/pillar client relationships.
- Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
- Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
- Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
- Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.
- Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
- Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
- Coach and develop direct reports, including performance management, career growth, and skill development.
- Elevate team capabilities across:
- B2B platform expertise
- Data analysis and pipeline storytelling
- Strategic thinking and client communication
- Serve as the escalation point for team and client challenges.
- Media Growth & Commercial ImpactOwn growth of managed media dollars across your portfolio through retention and expansion.
- Ensure strategies balance performance, efficiency, and client profitability.
- Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
- Identify and address risks related to performance, client satisfaction, or profitability.
- Regular pipeline and performance reviews
- Testing roadmaps and prioritization
- Clear reporting and insights delivery
- Ensure SLA adherence and high-quality execution across all accounts.
- Stay current on platform updates, emerging B2B channels, and industry trends.
- Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring.
- Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
- Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.
- Role Requirements8–10+ years in paid media, B2B performance marketing, or media leadership roles.
- Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
- Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred).Strong leadership experience managing and developing high-performing teams.
- Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
- Experience translating platform performance into business outcomes (revenue, pipeline, LTV).Strong client-facing and communication skills, with ability to influence senior stakeholders.
- Experience supporting new business pitches and account expansion.
- Data-driven, highly organized, and operationally strong.
- Key Performance Indicators (KPIs)
- Client Performance
- Client Retention & Growth (NRR, service expansion, VABO)
- Paid Contribution MarginTeam Performance & Development (retention, leveling, output quality)
- Testing Velocity & Performance ImprovementSLA Adherence & Execution Quality
- Most Important Things (MITs)
- Paid media performance across accounts consistently drives qualified pipeline.
- Clients view Power Digital as a strategic growth partner, not just an execution vendor.
- Managed media dollars grow through retention and expansion.
- Teams are high-performing, accountable, and continuously developing.
- Accounts are delivered efficiently and profitably without sacrificing quality.
Level
ManagerL7
Location
Denver, CO
Occupation
Advertising and Promotions Managers
Industry
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Posted
today
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