YouTube Producer / Creator Hair & Beauty

Build a real, organic YouTube audience for SRI Labs from zero. Not ads, not repurposed promos - a channel people genuinely subscribe to because it makes their hair better: hair health education, how to use hair tools correctly, honest technique breakdowns, and formats we haven't invented yet. You'll own the channel end to end. In the long run, this role can grow into leading our entire YouTube universe. Early on, it's scrappy: shoot with what we have, test fast, and figure out what sticks. The Mission Build a real, organic YouTube audience for SRI Labs from zero. Not ads, not repurposed promos - a channel people genuinely subscribe to because it makes their hair better: hair health education, how to use hair tools correctly, honest technique breakdowns, and formats we haven't invented yet. You'll own the channel end to end. In the long run, this role can grow into leading our entire YouTube universe. Early on, it's scrappy: shoot with what we have, test fast, and figure out what sticks. What You'll Actually Do Research & ideation. Live inside YouTube. Study what's working in hair, beauty, and adjacent niches. Come to the table every week with ideas backed by evidence - packaging (title + thumbnail) first, video second. Script & outline. Write scripts or structured outlines that hook in the first 10 seconds and hold attention to the end. Shoot & direct. Run the camera, lighting, and sound yourself. Direct on-camera talent - we'll support you in hiring professional hairstylists and hosts, but you're the one who makes them look and sound great. Edit for retention. Not glossy edits for their own sake. Edit for the feeling of "what's next?" - pacing, open loops, visual clarity. You should be able to explain why you made every cut. Study the numbers. Own CTR, average view duration, retention curves, and subscriber growth. Every video is an experiment; every experiment produces a lesson for the next one. Iterate relentlessly. Kill formats that don't work, double down on what does, and document the playbook as you go.