Paid Search Specialist

Responsibilities: Managing campaigns in Google Ads and SA360 including budget pacing, search query analysis, and bid optimization toward specific performance KPIs and fighting strategies Launching and optimizing Shopping, Demand Gen, PMax and AIMax campaign types. Maintaining optimization logs and writing performance insight for reports BarkleyOKRP's Commitment to Diversity, Equity, Inclusion + Belonging At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.