Director E-Merchandising

Key Responsibilities: Own the eMerchandising strategy across homepage, collection pages, PDPs, navigation, search, and onsite storytelling Develop and execute merchandising calendars aligned with product launches, seasonal campaigns, hero SKU priorities, and promotional moments Drive onsite product discovery and conversion through optimized product placement, taxonomy, sorting logic, cross-sell/upsell strategies, and bundling Oversee homepage refreshes, campaign launches, assortment curation, and onsite promotional execution Partner with Creative to ensure best-in-class product storytelling, imagery, swatches, before/after content, and educational merchandising experiences Ensure a seamless and high-performing customer shopping journey across desktop and mobile Analyze category, collection, and SKU-level performance to identify opportunities to improve conversion, engagement, AOV, and sell-through Partner closely with CRO and Analytics teams to identify merchandising optimization opportunities and support test-and-learn initiatives Monitor onsite customer behavior, engagement metrics, and product performance to continuously refine the digital shopping experience Support pricing, promotional, and bundling strategies in partnership with Planning and Commercial leadership Lead merchandising recaps and performance reviews with actionable insights and optimization recommendations Collaborate closely with CRM, CRO, Creative, Planning, Digital Operations, and Product teams to align onsite merchandising with broader business priorities Partner with Inventory Planning on stock allocation, launch readiness, sell-through pacing, and replenishment opportunities Coordinate with Development and UX teams to support new merchandising capabilities, landing pages, and site enhancements Manage and optimize relationships with merchandising and onsite experience vendors/tools Lead and develop the Site Merchandising team, ensuring strong execution, prioritization, and accountability Establish scalable merchandising workflows, QA processes, and operational best practices Foster a test-and-learn culture focused on continuous optimization and business impact Qualifications 7–10+ years of experience in eCommerce merchandising, digital merchandising, or DTC eCommerce, preferably within beauty, fashion, lifestyle, or prestige consumer brands Strong Shopify / Shopify Plus merchandising experience Deep understanding of onsite customer behavior, conversion optimization, and digital product storytelling Strong analytical mindset with experience using GA4, Shopify reporting, heatmaps, and merchandising analytics tools Proven ability to drive conversion, AOV, and engagement improvements through onsite merchandising strategies Experience managing promotional merchandising, bundles, category strategy, and launch execution Strong cross-functional leadership and communication skills Highly organized with the ability to manage multiple priorities in a fast-paced DTC environment Experience managing and developing teams preferred Success Metrics Improve onsite conversion rate through merchandising optimization and product discovery enhancements Increase AOV through bundling, cross-sell, upsell, and assortment strategies Improve engagement across homepage, collection pages, and PDPsDrive successful product launches with strong onsite sell-through performance Ensure merchandising calendars and campaign execution are delivered accurately and on time Deliver actionable merchandising insights and optimization recommendations on a recurring basis

Ideal Candidate Profile: The ideal candidate is equal parts: Commercial strategist Digital merchant Customer experience thinker Data-driven operator They thrive in highly collaborative DTC environments, move quickly, and understand how to translate product assortment and storytelling into measurable business impact.