Senior Media Planner and Buyer
ammunitionAtlanta, GA
Senior Media Planner and Buyer
L7
ammunitionAtlanta, GAyesterday
Occupations
Advertising and Promotions ManagersMarketing ManagersMarket Research Analysts and Marketing SpecialistsThe Senior Mei Plnner & Byer will be responsible for eveloping n execting mei plns tht lign with client gols n objectives. This role reqires eep nerstning of igitl mei chnnels, strong nlyticl skills, n the bility to optimize cmpigns for mximm performnce. The iel cnite will hve trck recor of sccessflly plnning n bying mei cross mltiple igitl pltforms, with focs on elivering mesrble reslts.bot mmnition mmnition is growing inepenent gency network bilt for mbitios mrketers operting in complex B2B2C mrkets. With integrte tems in North meric (tlnt) n Erope (Lonon), mmnition nifies strtegy, cretive, mei, n technology into one ccontble prtner, ligne to single otcome: mesrble growth. Recognize by week, Cmpign, Inc., n the Finncil Times s one of the fstest-growing inepenent gencies globlly, mmnition helps brns lign brn, performnce, n experience cross lyere bying jorneys. Privtely hel n proly inepenent, mmnition is member of Worlwie Prtners, the mericn ssocition of vertising gencies (4's), n the Institte of Prctitioners in vertising (IP). escriptionRESPONSIBILITIES: Mei Strtegy & Plnning:evelop comprehensive mei plns tht lign with client objectives, trgeting the right iences cross igitl chnnels incling progrmmtic, socil, serch, isply, n vieo. Conct thorogh ience reserch n leverge t to inform mei strtegies n ensre cmpigns rech the intene trgets effectively. Collborte with cretive, ccont, n nlytics tems to ensre mei plns re integrte n ligne with broer cmpign gols. Mei Bying & Negotition: Execte mei bys cross vrios igitl pltforms, ensring optiml plcement n performnce. Negotite rtes, plcements, n prtnerships with mei venors to secre the best vle for clients. Mnge reltionships with mei venors, ensring cler commniction, timely elivery, n herence to cmpign reqirements. Cmpign Mngement & Optimiztion: Monitor n optimize cmpigns in rel-time, jsting tctics s neee to improve performnce n chieve client KPIs. nlyze cmpign t to ientify trens, insights, n opportnities for improvement. Provie reglr performnce reports to clients n internl tems, highlighting key metrics n recommening jstments s neee. Bget Mngement: Mnge mei bgets effectively, ensring efficient lloction of spen cross chnnels to mximize ROI. Trck n report on mei expenitres, ensring cmpigns sty within bget while elivering optiml reslts. ssist in forecsting n finncil plnning relte to mei bys n cmpign exection. Client Commniction & Reporting: Serve s key point of contct for clients regring mei plnning n bying ctivities, proviing strtegic insights n ptes on cmpign performnce. Prepre n present mei plns, performnce reports, n optimiztion recommentions to clients. Ensre client stisfction by elivering high-qlity mei soltions tht meet or excee expecttions. Tem Collbortion & Leership: Mentor n spport jnior mei plnners n byers, proviing gince n shring expertise to enhnce tem cpbilities. Collborte closely with cross-fnctionl tems, incling cretive, nlytics, n ccont mngement, to eliver cohesive n effective cmpigns. Contribte to the ongoing evelopment n refinement of mei plnning n bying processes within the gency. Innovtion & Continos Lerning: Sty p-to-te with the ltest igitl mei trens, technologies, n best prctices. Experiment with new mei chnnels, formts, n tools to keep cmpigns fresh n innovtive. Shre insights n lernings with the broer tem to foster cltre of continos improvement n innovtion. QLIFICTIONS: Yo hve Bchelor's egree in Mrketing, vertising, Commnictions, or relte fiel. Yo hve 5+ yers of experience in igitl mei plnning n bying. Yo're highly nlyticl, ble to interpret t n optimize cmpigns ccoringly. Yo hve experience with mei plnning tools, SPs, n nlytics pltforms. Yo're n excellent negotitor n cn expertly nvigte n mnge mei venor reltionships. Yo hve proven bility to mnge bgets n eliver cmpigns on time n within bget. Yo're strong commnictor, ble to present complex informtion clerly n effectively. Yo enjoy working inepenently n s prt of tem in fst-pce, ynmic environment. Yo're etil-oriente with strong orgniztionl skills.
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Level
ManagerL7
Location
Atlanta, GA
Occupation
Advertising and Promotions Managers
Industry
Media Buying Agencies
Posted
yesterday
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