Regional Media Lead: AI-Driven Growth & Connected Reach

Diageo leads a regional media role to own end-to-end planning, activation and optimization across Paid, Retail, Social and Creator ecosystems for multiple spirits categories. You will drive the Connected Reach strategy, translating global frameworks into local, measurable plans and overseeing multi-market execution. Leading cross-functional teams and partners, you will optimize investment, advance AI-enabled planning, and ensure compliance with Diageo standards.