Director of Performance Marketing
talenerNew York, NY
$105/hour
Apply nowDirector of Performance Marketing
L7
talenerNew York, NYyesterday
$105/hour
Occupations
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing SpecialistsTitle
Director of Performance Marketing(eCommerce) Client
Fast-growing, PE-backed ecommerce company that specializes in selling healthcare products Location
Remote (EST Hours) Engagement
3 month Contract with preference to extend through February Start Date
ASAPAbout the Role
Our client is lookingfor a Director of Performance Marketing to lead paid media strategy and execution across Google, Meta, and TikTok, with an upcoming expansion into Reddit. This is a player-coach role — you'll set2-3 monthstrategic direction while staying hands-on enough to step directly into platform management when needed. You'll manage a growth marketing manager and work cross-functionally with the ecommerce team, reporting directly to the Head of Marketing.
Responsibilities:
- Own paid media strategy and performance across Google, Meta, and TikTok, with a mandate to stand up new channels (starting with Reddit)
- Drive daily, weekly, and monthly performance reviews — monitoring trends and translating them into next-step actions
- Build and maintain reporting that triangulates across GA4, Google Ads, Meta Ads, and Power BI — rather than relying on any single platform's numbers
- Bring full-funnel strategic thinking to the table — moving beyond tactical optimizations to bigger-picture channel and funnel strategy
- Partner with the ecommerce team on A/B testing and shared initiatives
- Meet weekly with leadership on performance, priorities, and next steps
Must-Have:
- Skills 3+ years of experience at the Director level in performance marketing, including people management
- Proven experience managing $1M+/month in paid media budgets
- Deep, hands-on expertise in Google Ads and Meta Ads — able to speak fluently to platform mechanics, auction dynamics, and recent platform changes (e.g., bidding/budget updates, creative/algorithm shifts)
- Track record of standing up new advertising channels from scratch, with the ability to walk through that process in detail
- Ecommerce background required — directexperiencemarketing physical or digital products (not services-only)
- In-house/client-side background preferred — agency-only experience is not a fit
- Strategic mindset — comfortable setting full-funnel direction, not just executing tactical optimizations
- PlusesExperience running incrementality testing (e.g., geo-tests) and working with MMMFamiliarity with Reddit or CTV advertising
- Industry awards or recognition
- Experience working with cross-functional ecommerce teams
- Compensation$105/hourW230-40 hours/week (flexible)#LI-REMOTE
Apply now
Level
ManagerL7
Salary
$105/hour
Location
New York, NY
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
yesterday
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