Director of Web Growth

Mobile has long been at the center of Gametime's success, but web GMV potential isn't fully realizedToday, the levers that drive it — paid search, on-site conversion, SEO, and content — are managed in pieces rather than owned as a single outcomeWe're hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you're accountable for and every channel and page as a lever you're willing to pull, cut, or reinvent to move itYou'll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them — not just request changes, but diagnose funnel drop-off yourself and drive the fixesThis is a new roleYou'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content — likely starting with contractors and agencies rather than a large owned teamYou'll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand mediaWeb-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolationOwn the comprehensive view of a web customer's total lifecycle, defining and strengthening the funnel to drive customer lifetime valueDirect management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourselfHands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting themAn experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and EngineeringBuilding SEO and content capability from the ground up — scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engineCross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadershipFull-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metricsVisibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunitiesIn your first 90 days: You've audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focusYou're managing the paid search team independently and have a clear handle on account structure, budget, and performanceYou've scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building itIn your first year: Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get thereYou've run meaningful CRO/experimentation work in partnership with Product that measurably improved conversionSEO/content capability exists where there was none, and is producing early signalYou have a clear, evidence-based point of view on the web/app relationship that leadership trustsThe Team: You'll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you'll manage the paid search team directly, but the CRO and SEO/content work is hands-on. You're building capability more than inheriting itBenefitsHealth Benefits: Medical, dental, and vision coverage for you and your dependentsEquity: An ownership stake in the company you'll be helping to buildFlexible PTO: 'Take what you need' vacation policy (we actually mean it) Remote First: Fully remote companyRemote Work stipend: Monthly stipend to offset the cost of internet and any home office updatesPaid Parental Leave: Peace of mind for parents to dedicate their time to the care of their new childGametime Credit: Monthly Gametime credit to experience the product for yourselfTeam Celebrations: Company meetups and events in different cities across the US8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel A track record of being evaluated on a business outcome rather than a channel KPIWorking fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to dayStrong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the roleExperience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting pointFluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisionsBackground at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one numberFormal experimentation program design (prioritization frameworks, testing governance)A point of view on web-to-app dynamics in a company with both surfacesExperience managing SEO and/or content through agencies or contractors rather than solely through an owned teamAI fluency — using AI to accelerate experimentation, testing velocity, or decision-makingPricing or promo strategy exposure