Product Marketing Manager
$101,400
Apply now (opens in a new tab)Product Marketing Manager
L7
$101,400
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersIndustries
Marketing Consulting ServicesOther Services Related to AdvertisingResearch and Development in Biotechnology- Strategy o Develop positioning, messaging, and value propositions for products by segment, persona, and use case. o Build product and solution narratives that support the portfolio story and differentiate MSD from established and emerging competitors. o Identify product-level opportunities and insights to drive campaign and launch plans.
- Market & Competitive Intelligence o Execute continuous market research (including VoC) on customer needs, workflows, and buying criteria in academia, biopharma, and CROs. o Maintain competitive intelligence: create/update battlecards and objection-handling guides; conduct win–loss calls and summaries. o Apply insights to sharpen messaging and craft targeted sales plays.
- Content, Campaigns & Demand o Create buyer-journey content and assets (web copy, solution briefs, decks, videos, webinars, case studies). o Partner with MarCom and Digital to design and drive omnichannel campaigns (events, content, advertising, email, SEM, social). o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution.
- Sales Enablement o Deliver battlecards, competitive positioning, and persona-based messaging that accelerate deal cycles. o Collaborate with Commercial Operations on campaign setup, tracking, and marketing automation for assigned programs.
- Metrics & Performance o Track and report KPIs for assigned products (MQL/SQL/pipeline, win rate, sales cycle, ASP, website engagement, content ROI). o Iterate messaging, promotions, and campaigns based on performance data and field/customer feedback EXPERIENCE AND QUALIFICATIONS:
- Bachelor's degree in life sciences, engineering, or related field required o Advanced degree preferred.
- A minimum of five years of experience inB2B Product Marketing (or adjacent commercial roles) with successful product launches and sales enablement.
- Demonstrated excellence in positioning/messaging, competitive strategy, and GTM execution.
- Strong writer and storyteller; able to translate complex capabilities into clear customer value.
- Comfortable with commercial tech stack (e.g., Salesforce, Marketo, Google Analytics, etc.)
- A proven cross-functional leader with ability to influence without authority and thrive in a fast-paced environment.
- Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
- Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
- Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving.
- Ability to travel that can include overnight stays and working outside normal business hours as needed.
Level
ManagerL7
Salary
$101,400
Location
Derwood, MD
Occupation
Marketing Managers
Industry
Marketing Consulting Services
Posted
4 days ago
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