eCommerce Lead (Strategy & Operations)

THE ROLE: You own the D2C revenue number and the site experience that drives it. The founder keeps creative vision and product; you own how the store performs. This is a hands-on, individual contributor role reporting to the founder. Our performance agency handles media buying and our ops contractor handles listings and inventory execution — you direct both.

Please note: this is not a paid media, Amazon or marketplace account management role. It's for a D2C operator. WHAT YOU'LL OWN - The revenue number — promo calendar, BFCM, discount discipline, AOV and margin - Shopify CRO — testing roadmap, PDP and landing page optimization, customer journey - Merchandising — what we feature, and recommendations on which SKUs to reorder or retire - Agency direction — set priorities and hold our performance agency to MER and ROAS targets - Reporting and automation — our reporting runs through Claude and MCP connections to Shopify; you'll build on it and automate the rest (Klaviyo flows, Gorgias, Shopify Flow) - Channel health — oversee the Chewy launch and keep TikTok Shop and Faire in good shape, with our ops contractor executing WHAT WE'RE LOOKING FOR - 5–7 years hands-on in Shopify at small-to-mid DTC brands selling into the US — fashion, accessories or pet ideal - You've personally owned a D2C revenue number and can talk through what actually moved it - You've run promotions end to end: offer architecture, inventory earmarking, landing pages - You've run a structured A/B testing program on Shopify, not just one-off tests - Commercially sharp — comfortable defending AOV, contribution margin and discount decisions - AI-native — you already use AI to build reporting and workflows, not just to write copy - At home in a small, fast, remote team where you do the work yourself NICE TO HAVE - Klaviyo and retention experience - TikTok Shop, Chewy or Faire - Pet or fashion category knowledge WHY THIS ONE - A brand with real pull: a viral hero product, national press and a community that already loves us - Full ownership of the store and the number — with a founder who wants a thought partner, not a task-taker - Built for the long run: a 12-month contract with intent to convert to full-time as we scale, and an ESOP grant for high performers THE DETAILS - Contract role — you'll invoice as an independent contractor - ~80 hours per month, flexing around launches and BFCM - Remote: US-based, or anywhere with daily overlap with US business hours - Start: mid-October 2026