Senior Digital Marketing Manager - Performance Marketing & SEO (Spanish Speaker)

Senior Digital Marketing Manager - Performance Marketing & SEO (Spanish Speaker)📍 Tampa, USA (Onsite) | 🌎 Global Higher Education This isn’t just another digital marketing role. We’re looking for a senior digital marketing leader who wants to own growth—not simply manage campaigns. You’ll lead the digital acquisition and organic growth strategy across Spanish-speaking markets, connecting Performance Marketing, SEO, AI-powered search, analytics and conversion optimization to one clear goal: Drive more qualified student enquiries, enrolments and sustainable growth. You’ll have the autonomy to build the strategy, challenge the status quo, test new ideas and turn insights into action.🎯 WHAT YOU’LL OWN🚀 Performance Marketing Lead end-to-end campaigns across: Google Ads • Meta • Linked In • Tik Tok • Bing Own strategy, budgets, forecasting, audience targeting, creative testing, bidding, optimization and ROI across the full student acquisition funnel. From awareness → consideration → conversion → remarketing → lead nurturing, you’ll continuously identify opportunities to improve performance and lead quality.🔎 SEO & Organic Growth Own the SEO strategy across: Technical SEO • On-Page SEO • Content • Keywords • Link Building • Organic Acquisition Drive improvements across programme pages, landing pages, blogs and evergreen content while working closely with content, web and marketing teams.🤖 The Next Generation of Search Help shape how our organization is discovered in the evolving search landscape through: GEO • AEO • LLM Optimization • AI Search Visibility📊 Analytics, Conversion & Growth Turn data into decisions through: GA4 • Google Tag Manager • Search Console • Attribution • Conversion Tracking • Meta Pixel/CAPIMonitor CTR, CPC, CPL, CPA, Conversion Rate, ROAS, CAC and LTV and translate performance insights into meaningful growth.🔥 WHAT MAKES THIS OPPORTUNITY DIFFERENT?You’ll have real ownership. You won’t simply be handed a playbook and asked to follow it. You’ll be expected to create the playbook. You’ll work across Marketing, Admissions, Content, Creative, CRM, Web Development and Regional Teams to connect digital performance with the outcome that matters: More qualified students. Better conversion. Sustainable growth. And because this is higher education, the numbers have meaning. Behind every enquiry is someone making an important decision about their education, career and future.