National Account Manager – Meijer

National Account Manager – Meijer Heartland Food Products Group is seeking a National Account Manager (NAM) to lead our business with Meijer and smaller regional accounts, that are some of Heartland’s most strategic retail partners. This role is ideal for a proven CPG sales leader with direct experience calling on this account, established relationships with merchandising teams, and a passion for building brands through strong retailer collaboration. This position is based in Grand Rapids, MI.What You’ll DoOwn Strategic Customer Leadership Serve as the primary sales lead and relationship owner for MeijerBuild and deepen partnerships with merchandising teams to drive mutual growth Represent Heartland’s brand portfolio with confidence, credibility, and a growth mindset Drive Growth Across Heartland’s Brand Portfolio Develop and execute annual Joint Business Plans aligned to Heartland’s growth, profitability, and brand-building priorities Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration Champion innovation and new item launches, ensuring strong customer alignment and flawless execution Deliver Results Through Best-in-Class Execution Own volume, trade spend, and profitability targets for MeijerLead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management Leverage Insights to Win at ShelfUse syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality Translate data into clear, compelling stories that support brand and category growth Lead and Develop TalentSet clear priorities, provide ongoing feedback, and support professional development Lead with Heartland’s values and foster a high-performance, collaborative team culture Collaborate Cross-Functionally Act as the voice of Meijer internally, aligning marketing, R&D, supply chain, finance, and operations Partner closely with marketing and category management to deliver customer-relevant brand strategies What You Bring