Merchandise Specialist; Ford Racing

L4

ford motor companyAllen Park, MI5 days ago
Merchandise & Lifestyle Specialist Racing is where our story began. In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory. That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves. The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry. Our mantra: Race to win, engineer to lead. If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter. In this position...Ford Racing is seeking a highly motivated Merchandise & Lifestyle Specialist to support the growth and execution of its global merchandise, apparel, and lifestyle partnership portfolio. This individual will play a critical role in developing annual go-to-market plans, managing licensee and apparel partnerships, and shaping product and go-to-market strategy across Ford Racing's own direct-to-consumer (DTC) collections. The role combines partnership management, brand and creative direction, and works directly with the Ford Racing Brand and Merchandise Team.
Responsibilities:
  • What you'll do...Go-to-Market
  • Implement go-to-market strategy across social, ecommerce, and retail channels
  • Co-develop and message annual planning calendar for Ford Racing's DTC merchandise collections, including creative direction and launch timing
  • Analyze DTC sales and market trends to generate insights that inform partnership decisions and where-to-play choices
  • Lifestyle Partnerships
  • Own day-to-day relationships with lifestyle licensees, including annual planning and creative direction for collections
  • Shape go-to-market and creative strategy for licensee collections that fuel Ford Racing's brand growth
  • Connect partner product plans to broader brand, production vehicle, and motorsports marketing calendars
  • Team Kit Operations
Act as the connection point between Ford Merchandise & Licensing and Ford Racing Employees to facilitate team kit roll out. Manage the team kit partnership that outfits Ford Racing's global network of employees, drivers, and executives Coordinate delivery timelines and ensure on-brand execution across all team kit touchpoints Cross-Functional Collaboration Partner closely with Ford Racing Social to align go-to-market execution and content strategy Partner with Ford Racing Global Brand to connect product and partnership plans to broader brand-building goals Partner directly with the Ford Merchandise and Licensing team on collections developed with external partners and licensees
Qualifications:
  • You'll have...Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience spanning the merchandise and apparel industry
  • Working knowledge of go-to-market strategy within a direct-to-consumer (DTC) business
  • Strong presentation development skills, with advanced proficiency in PowerPoint and Microsoft Office
  • Exceptional organizational and project management abilities
  • Strong written and verbal communication skills
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Genuine passion for motorsports and automotive lifestyle culture
  • Even better, you may have...Experience or knowledge in social media strategy or brand building
  • Hands-on experience managing Tier 1 apparel partners or licensees through the collection development process
  • Experience running team kit or apparel programs for a large, global organization
  • A knack for translating DTC sales and market data into product strategy
  • Prior experience in motorsports, professional sports, or lifestyle/licensing business development
  • A self-starter mentality with the flexibility to roll with a dynamic, fast-paced schedule
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year's DayPaid time off and the option to purchase additional vacation time This position is hybrid with a requirement to be onsite four or more days per week.
Apply now
Apply now

Level

MidL4

Location

Allen Park, MI

Occupation

Marketing Managers

Industry

Automotive Parts and Accessories Retailers

Posted

5 days ago

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