Regional Sales Director: Lead Merchant Growth

American First Finance is seeking a Regional Sales Director to lead a team of Area Sales Representatives in the Seattle region. You will recruit, coach, and motivate sales talent, leverage CRM tools, and drive merchant relationships to promote AFF’s financial programs. As a strategic leader, you will manage regional budgets, analyze sales data, and collaborate with Marketing, Training, Merchant Care, and Sales Operations to achieve growth targets while delivering an exceptional customer