Email Manager (Springfield)

Justin Alexander is looking for an Email Manager to lead digital comms across email and partner with our Digital Product & Engineering team to support our websites, driving engagement across both our B2B wholesale and direct-to-consumer channels. This role plays a critical part in delivering thoughtful, timely, and impactful communications that strengthen relationships with our retailer partners while elevating the customer experience for brides. As part of our Marketing team, you'll own the planning, execution, and optimization of email communications while supporting website content and digital campaigns that align with our brand and business objectives. You'll collaborate cross-functionally with teams across Marketing, Digital Product & Engineering, Sales, Customer Experience, and Creative to ensure every touchpoint is cohesive, effective, and delivers measurable results. Reporting to the Director of Digital Marketing & Partnerships, you'll work closely with our Strategy Director, Social Media & Content team, and other key stakeholders to execute integrated campaigns that support our global brands. This position is based at our Springfield, NJ headquarters on a hybrid schedule, with four days per week in the office.

Partner with Digital Product & Engineering and Product Teams to develop copy and content that ensures best sellers, new arrivals, and key launches are strategically surfaced and positioned across the website, aligning messaging with merchandising priorities and the broader marketing calendar during key seasonal moments Contribute web copy that supports SEO best practices, ensuring content is optimized for discoverability and organic growth What You'll Bring 4-5 years of experience in B2B email marketing, with hands-on ownership of both writing and execution Background in the bridal industry a plus. You understand the retail landscape, the wholesale audience, and the seasonal rhythms of the business Proficiency in HubSpot, including campaign management, workflows, and reporting Experience building and optimizing automated email journeys, from simple triggers to multi-step behavioral flows Experience working within Salesforce Comfortable analyzing email performance data and using it to shape content and segmentation decisions, with familiarity in basic testing frameworks Ability to think creatively, strategically and technically Strong organizational skills and attention to detail. You manage multiple sends without things falling through the cracks Clear communicator who can work cross-functionally and translate strategy into execution Comfortable in a fast-paced environment where priorities shift and timelines are tight