Senior DTC Growth & CRO Lead (Shopify)

Central Garden & Pet is seeking a Senior DTC Manager to drive the Best Bully Sticks DTC channel across merchandising, SEO, email, paid media, and site optimization. You will own BBS.com planning, CRO initiatives, and cross-functional collaboration to maximize revenue and customer experience. The role requires 7–10 years in DTC, strong Shopify expertise, and data-driven decision making. On-site 5 days/week in Neptune City, NJ with a comprehensive benefits package.