VP of Sales

Location: Corona, CA

Salary Range: Competitive based on experience and qualifications

Industry: Law Enforcement Uniforms & Apparel

Position Overview: We are seeking an experienced and dynamicVP of Salesto drive revenue growth across all sales channels, includingB2B, B2C, marketplace platforms, andprivate label manufacturing. This role, based in Corona, CA, is perfect for a results-driven leader with deep experience in theapparel and consumer goodssectors. While experience inlaw enforcement uniforms, tactical gear, or related products is a plus, it is not required. The VP of Sales will lead a diverse team, includingdomestic sales reps, international distribution reps, andprivate label repsworking withdepartment storesandprominent brands. This role is responsible for creating and executing growth strategies, overseeing global sales teams, and aligning sales, marketing, and customer success functions to meet ambitious revenue targets. Building strong relationships across all sales channels, including private label manufacturing and law enforcement-focused reps, is crucial for success.

Key Responsibilities: 1.Sales Leadership and Team Management: Lead, mentor, and manage a diverse sales team, includingdomestic, international, andprivate label reps. Oversee the performance ofinternational distribution reps, ensuring alignment with global market expansion goals. Develop strong working relationships withlaw enforcement sales reps, ensuring they effectively address the needs of clients in theuniform and tactical gearsectors. Set and monitor sales targets, ensuring the team achieves or exceeds revenue goals. Foster a culture ofaccountability, collaboration, andexcellencewithin the sales organization.2.Revenue Strategy and Business Development: Develop and implement a comprehensivesales strategyto drive revenue growth, focusing onB2B, private label, andlaw enforcementmarkets. Identify and pursue newbusiness opportunities, expanding the company’s footprint in key target markets. Collaborate with senior leadership to ensuresales strategiesalign with the company’s broader objectives.3.Managing International & Private Label Reps: Oversee the performance ofinternational reps, ensuring they meet revenue targets and expand the company’s reach in global markets. Manage theprivate label repsworking withdepartment storesandhigh-profile brands, ensuring strong relationships and the successful introduction of new products. Align allsales reps, whether domestic or international, with the company’s overarching growth objectives.4.Client Relationship Management: Build and maintain strong, long-term relationshipswith key clients, deeply understanding theirneeds, business volume, andclient base. Provide guidance and support to the sales team inclient engagement, ensuring customer satisfaction and fostering long-term partnerships. Ensure the sales team fully understands and meets the unique needs of each client.5.Sales Team Training and Development: Train and coach the sales team on best practices forclient engagement, negotiation, andterritory management. Identify and address skills gaps within the team, providingdevelopment opportunitiesto drive performance improvements. Promote a collaborative culture within the team, fostering innovation and exceeding sales targets.6.Sales Operations and Reporting: Oversee daily sales operations, ensuringefficiencyandeffectivenessin the sales process. Provide senior leadership withdata-driven reportsonsales performance, market trends, andgrowth opportunities. Ensure all sales activities comply with company policies andindustry regulations.

Required Skills and Qualifications: 10+ yearsof senior sales leadership experience, preferably in theapparel industrywith a focus onB2B, private label, andlaw enforcementmarkets. Proven experience in managing and developingsales teams, includinginternational distributionandprivate label reps. Strong negotiation and communication skills with a track record ofclosing high-value deals. Ability to build and maintaindeep client relationships, including a thorough understanding ofclient needs, business volume, andclient base. Self-motivated, proactive, and able to succeed in afast-paced environment. Stronganalytical skillsto track, interpret, and usesales dataandmarket trendsto drive decision-making.

Preferred Qualifications: Experience managingsales teamsacross multiple regions, includinginternational markets. Expertise in theprivate label manufacturing processand experience working withdepartment storesorprominent brands. Familiarity withlaw enforcementorpublic safety marketsis an asset but not required.

Compensation and Benefits: Competitive salary per year based on experience and qualifications. Performance-based bonuses. Comprehensive benefits package, includinghealth, dental, vision, and 401(k). Opportunities forcareer growthandprofessional developmentwithin a dynamic and growing company.