Web Merchandiser

What You'll Do: You'll play an important role in driving online sales and enhancing the customer shopping experience by strategically managing the visual presentation and organization of products on assigned ecommerce sites and promotional emails. Curating and optimizing the visual presentation of products on sites to enhance the overall user experience. This includes selecting product imagery, arranging product displays and ensuring consistency to brand guidelines. Conducting regular audits of website content and navigation structure to ensure accuracy and consistency for optimal customer experience. This involves creating logical product categories and subcategories based on product attributes and customer preferences. Tracking key performance metrics to assess the effectiveness of ecommerce merchandising strategies. This includes analyzing data to identify trends, opportunities, and areas for improvement in website performance and user engagement. Managing and updating website content, including product descriptions, pricing information, and promotional banners. Collaborating closely with the Ecommerce, Brand and Creative teams to ensure alignment of merchandising efforts with overall business goals.