Marketing Analytics

Location: 420 5th avenue New York, NY / Hybrid 3 days in office

The Marketing Manager will lead the go-to-market planning and development of initiatives to support the LensCrafters brand in North America (US, Canada & Puerto Rico).This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the LensCrafters brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points. Major duties & responsibilities: The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter. The Marketing Manager will display a passion for the LensCrafters brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results. He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.1. Brand Leadership. Ability to articulate a clear vision of the LensCrafters brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.5. Team Development. Manage, motivate and develop team members. If this aligns, I’d be glad to provide more information. Please let me know if you’d like to connect to discuss or could share any profiles, we do offer margins on placements.