Director/VP of Product Marketing

What you’ll do: ResponsibilitiesOwn the Enterprise segment. Define Runway audiences in the enterprise: who they are, the jobs they hire Runway for, how they differ across verticals. Ground audiences in hands on customer research, win/loss details, and usage analysis. Turn these insights into a point of view that product and leadership actually build against. Common Own positioning and messaging for enterprise & vertical solutions. Define how Runway is positioned across its audiences, with tight value propositions and proof points for key verticals. You'll make the story sharp, consistent, and reflective of Runway's ambitious brand, and make sure a professional buyer recognizes themselves in it. Common Drive acquisition and conversion, not just awareness. Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more customers within our ICPs. You're comfortable owning metrics and running experiments, not just producing the narrative around them. Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market. Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership. Common Partner on enablement. Partner with the sales enablement team to develop assets that drive confidence in Runway's customers and sellers alike. Player & coach. You'll operate hands on as the direct owner of Enterprise and Solutions Marketing; opportunity to lead and manage a team of PMMs for candidates of the right seniority.

What you’ll need: Experience 8+ years in product marketing, including time leading PMM for a winning enterprise product at meaningful scale. You'll bring a track record of work that moved business metrics and grew new verticals (not just launches & messaging that you shipped). Common Core & Vertical expertise. You're comfortable leading product positioning exercises at the executive level. You come with a proven track record of industry/vertical product marketing, including defining, developing, and launching new verticals. Common Exceptional positioning and narrative craft. You can take research concepts and technical products and make them land for a discerning, professional audience. You create sharp positioning, ad creative, and launch stories (and you can write them yourself). You thrive in an environment with rapid pace and a high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate toward shipping today (not writing docs for tomorrow). Sharp competitive instincts. You track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions. Excellent written and verbal communication. You confidently assess the state of the business, call out challenges, and articulate your plans to solve them. Unique (Bonus) Pricing and packaging experience. You've shaped how a product is packaged and priced across individual and team/enterprise tiers, and you understand the tradeoffs a self-serve-to-enterprise motion creates. (Bonus) PLG. You've led product marketing efforts in a growth stage company with both PLG & Sales Led motions. Common