Digital Strategy Senior Consultant

Responsibilities: Develop digital marketing growth strategies including revenue targets, channel mix, pricing, packaging, and quarterly priorities Build business cases for roadmap investments (revenue potential, margin impact, adoption, operational readiness) Assess market trends, competitive positioning, advertiser needs, and evolving digital media capabilities Support operating model design, governance, and performance management for businesses Develop problem statements, product requirements documents, prioritization frameworks, and measurable outcomes Partner with product, engineering, data, analytics, and AI/ML teams to assess feasibility, sequencing, dependencies, and delivery plans Facilitate decision-making across business and technology stakeholders Define measurement frameworks and reporting Narratives (ROAS, incrementality, CAC, new-to-brand) Evaluate attribution, audience, identity, and closed-loop measurement capabilities Help clients strengthen first-party data segmentation and measurement partnerships Develop executive-ready insights and performance narratives for brands and internal stakeholders Identify opportunities to improve data quality, reporting automation, and analytical maturity Segment offerings by advertiser tier, campaign objective, category, and level of measurement sophistication

Key requirements: 4+ years of experience in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy, or related fields 4+ years of experience with media measurement, attribution, performance analytics, or closed-loop measurement 4+ years experience developing business cases, assessing investment opportunities, and framing (translate analysis into recommendations) 3+ years experience developing RMN and advertiser solutions, audience products, or measurement capabilities 3+ years experience in SEO/AEO/GEO with hands-on technical and content audit experience Ability to travel 30%+, on average Must be legally authorized to work in the United States without sponsorship Independent work ethic and collaboration Effective written and verbal communication Meticulous attention to detail Media measurement, attribution, performance analytics, or closed-loop measurement SEO/AEO/GEO with technical and content audits RMN platforms knowledge