Vice President of Wholesale

Key Responsibilities: Develop and execute wholesale sales strategies to drive revenue growth, profitability, and market expansion. Identify new business opportunities, distribution channels, and strategic partnerships. Build and maintain relationships with key customers, distributors, and business partners. Lead contract negotiations, pricing strategies, promotional planning, and commercial agreements. Partner with Marketing, Operations, Product, and Supply Chain teams to support business growth and product launches. Monitor sales performance, inventory trends, and market dynamics to identify opportunities and improve execution. Lead, mentor, and develop regional wholesale sales teams while driving operational efficiencies.

Qualifications: 10+ years of progressive sales leadership experience in wholesale, CPG, cannabis, health and wellness, or related industries. Proven success driving revenue growth, expanding distribution, and leading regional or national sales teams. Strong background in strategic account management, contract negotiations, and go-to-market planning. Experience managing cross-functional relationships and using data to inform commercial decisions. Strong leadership, analytical, and communication skills. Cannabis industry experience and knowledge of regulated markets preferred. Proficiency in Excel; experience with Salesforce, Tableau, LeafLink, or Leaf Trade a plus. Bachelor's degree or equivalent experience.

Travel: Up to 50% required.