Director of Marketing

Job TypeFull-time

Unlimited Paid Time OffROLE SUMMARYThe Director of Marketing is responsible for maximizing the sales and profit potential of the company's products and services. This role leads product positioning, portfolio strategy, market development, pricing, and sales enablement. The Director anticipates customer needs, communicates the company's value proposition, and helps internal, and field teams effectively promote and adopt the company's offerings. Working closely with Sales, Operations, Product Development, and other teams, the Director will use market, customer, competitive, financial, and operational insights to guide product strategy and support accurate sales forecasting. This role also supports the field sales organization, informs product lifecycle and pricing strategies, and monitors performance indicators, including average selling price. KEY RESPONSIBILITIESProduct Portfolio & Market Strategy Ensure the company's portfolio of solutions meets or exceeds revenue and market goals Synthesize competitive analysis and market assessments to inform product strategy, prioritize investments, and establish go-to-market plans Identify opportunities based on market trends, customer needs, and competitive positioning Understand patient needs throughout their journey and clinicians' needs in treating patients Maintain a clear understanding of competitor strategies, positioning, strengths, and weaknesses Establish a strategic portfolio roadmap that includes new product concepts, extensions of existing solutions, and potential mergers and acquisitions Segment markets, identify target customers, and participate in co-travel to uncover unmet market needs Collect and analyze market, financial, and operational performance data to improve existing products and services and identify new business opportunities Inform product lifecycle management and pricing strategies across the portfolio using key performance and sales indicators Define the commercial structure, set field pricing implementation, and monitor price realization and average selling price Sales Enablement & Market Development Support sales realization through the field sales organization Maximize customer awareness, sales penetration, and field communications Drive sales enablement through education, training, and market development Engage key opinion leaders (KOLs) in strategic discussions about market trends, current issues, and new product concepts Support Sales with KOL activities Work cross-functionally to improve market awareness and the performance of tradeshows and other events Clinical, Operational & Cross-Functional Partnership Ensure appropriate clinical data generation and utilization across the company Work with Operations to support accurate forecasting for existing product sales Inform and enable Product Development by identifying customer insights and competitor strategies that can guide the product and service development roadmap Work effectively with company employees, managers, and departments Perform all job functions in alignment with the company's Mission, Vision, and Goal Statements Team Leadership & Development Embrace and foster the company's culture across the enterprise, including talent recruiting, development, training, and career pathing Ensure team members are fully trained and knowledgeable about products and processes

Ability to occasionally stand, walk, reach with hands and arms, and bend or stoop as neededABOUT LYMPHA PRESSLympha Press helps people with lymphedema, venous disease, and lipedema improve their quality of life through innovative pneumatic compression therapy systems. We sell durable medical equipment across the United States and work closely with health plans, providers, and facilities to ensure patients have access to the products they need. Our team works on-site at our headquarters in Glen Mills, PA, and across the country to provide exceptional service, operational excellence, and support for patient care and revenue growth. Our mission is simple: Because Life Can Be Better. Join Lympha Press and help improve patient access and outcomes every day. APPLY TODAYIf you believe that an organization can create a "Better Life" for their clients, staff, and community while operating at a profit to fulfill the shareholders' goals. You love building trusting and transparent teams and believe that companies should focus on the process of business repeatedly before looking at the people performing that process. You value Radical Candor and believe it is better to see people as people rather than objects used to accomplish a greater goal.