Demand Generation Manager

POSITION SUMMARY: The Senior Demand Generation Manager will lead B2B demand generation across account-based marketing, prospect development, intent-based marketing, paid advertising, retargeting, marketing automation and lead management. This person will own the prospect-to-MQL-to-SQL lifecycle and use performance data to continually improve campaigns, pipeline generation and marketing ROI.The ideal candidate is both strategic and hands-on, comfortable developing new campaign ideas, executing programs and analyzing results. This role requires someone who can work independently in an agile environment, partner closely with Sales and take direct accountability for measurable pipeline results.

PRIMARY RESPONSIBILITIES: Develop and execute B2B demand generation programs Build and manage account-based marketing campaigns Develop prospecting strategies, target account lists and audience segments Use intent signals and engagement data to identify new lead generation opportunities Generate new campaign ideas and continually test opportunities to improve pipeline Own lead lifecycle strategy from prospect to MQL to SQLManage lead scoring, qualification criteria, nurture programs and automated workflows Partner with Sales to maintain alignment across lead management and qualification Manage Salesforce and marketing automation platforms including Account Engagement/Pardot, Hub Spot or Marketo Own Linked In advertising strategy and execution Develop retargeting and audience engagement programs Optimize campaign targeting, budgets and performance Build campaign, funnel and pipeline dashboards Analyze campaign performance, conversion rates and marketing ROITrack MQL, SQL, opportunity and pipeline metrics Develop actionable recommendations based on performance data Define ICP criteria and target segments and translate them into actionable prospecting datasets Maintain accurate prospect and lead data including demographic and firmographic attributes Maintain strong data hygiene across CRM and marketing systemsQUALIFICATIONS7+ years of B2B demand generation, growth marketing or marketing operations experience Proven experience building and executing demand generation and ABM programs Strong experience with Salesforce and marketing automation platforms such as Account Engagement/Pardot, Hub Spot or Marketo Experience managing Linked In advertising, retargeting and audience targeting programs Strong analytical and reporting skills including dashboard development, funnel analysis and performance measurement Experience managing lead scoring, lifecycle management and campaign attribution Strong Excel skills with experience using reporting or visualization tools such as Power BI or Tableau Experience supporting complex B2B environments with long sales cycles and multiple decision makers Experience connecting marketing programs to measurable pipeline or revenue results Logistics, supply chain, industrial services, manufacturing, SaaS or related B2B industry experience preferred Independent and self-directed with the ability to set priorities and drive work forward with minimal oversight Strategic and hands-on with the ability to develop plans and execute them Comfortable working in an agile, collaborative environment Results-oriented and comfortable being accountable for MQLs, SQLs and pipeline contribution Strong communicator able to translate complex ideas and data into clear visual presentations and recommendations