Manager, Co-brand Acquisition Marketing
hilton hotelsDallas, TX
Manager, Co-brand Acquisition Marketing
L7
Occupations
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing SpecialistsOverview:
As a Manager in Co-brand Acquisition Marketing, you drive growth for Hilton’s co-branded cards by leading data-driven campaigns. You’ll partner with American Express and coordinate cross-functional teams to deliver integrated marketing that supports portfolio expansion. You’ll optimize targeting, messaging, and channels, while reporting results to leadership. This role blends strategic planning with hands-on execution to boost new card acquisitions and long-term engagement. Compensation / Benefits 110 nights of discounted travel through Go Hilton Employee stock purchase program (ESPP) with 15% discount Paid parental leave Caregiving concierge services Mental health resources and EAP Generous PTO and health plans
Responsibilities:
Lead acquisition campaigns across owned and paid channels aligned with growth objectives. Oversee end-to-end campaign planning, execution, and quality across teams and partners. Develop test-and-learn roadmaps to optimize targeting, messaging, creative, and channel mix. Analyze performance and translate insights into actionable optimization for cost efficiency and results. Own reporting and executive readouts on results, risks, and recommendations. Support broader co-brand and enterprise priorities to drive customer acquisition and engagement. Collaborate with Hilton’s internal co-brand program team to align priorities and objectives. Liaise with American Express to coordinate dual initiatives and ensure compliance approvals. Deliver campaign briefs, assets, and performance tracking across channels. Maintain performance measurement approaches and optimization plans. Partner with cross-functional teams to drive portfolio growth.
Key requirements:
Five (5) years of professional experience Four (4) years in marketing, loyalty, co-brand, financial services, or related field Proven experience in data-driven marketing strategies and business results Experience leading cross-functional initiatives and influencing stakeholders Strategic, customer-focused mindset Strong collaboration and influencing abilities Analytical and data-driven decision making Data-driven marketing Campaign planning and execution Test-and-learn frameworks
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Level
ManagerL7
Location
Dallas, TX
Occupation
Marketing Managers
Industry
Other Services Related to Advertising
Posted
today
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