Senior Manager, Lifecycle & Email Marketing | The Points Guy
red venturesBrooklyn, NY
Senior Manager, Lifecycle & Email Marketing | The Points Guy
L7
red venturesBrooklyn, NYtoday
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersOverview:
In this role you drive lifecycle and email strategy to engage a rewards-focused audience, shaping journeys that boost subscriber value and conversions across current and future products. You will partner with cross-functional teams to design segmentation and testing roadmaps, owning performance metrics and experimentation. Your travel loyalty expertise will inform messaging that resonates with points and miles enthusiasts. This is a hands-on leadership position that guides strategy while contributing to execution and team direction. Compensation / Benefits Health Insurance Coverage Life Insurance Disability Insurance 401(k) with match Paid Parental Bonding Flexible Paid Time Off
Responsibilities:
Collaborate with the Director of Email on strategy, planning and cross-functional communication Design and manage always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, post-purchase, loyalty program engagement, etc.) Build and refine audience segmentation to personalize messaging by behavior, lifecycle stage, and product affinity Partner with content, design, product, and data teams to support current and upcoming product launches Bring travel loyalty expertise to shape trusted messaging for rewards-focused users Own lifecycle program performance reporting (open, click, conversion, unsubscribe, revenue) and translate insights into testing roadmaps Lead A/B and multivariate testing across subject lines, send times, content, and journey logic Stay current on deliverability best practices and lifecycle marketing trends Help define and track north-star metrics for audience growth, engagement, and retention
Key requirements:
5+ years in marketing, lifecycle/CRM, product, data analytics, or loyalty program roles with depth in lifecycle/CRM/email marketing Experience building and managing multi-touch, segmented email journeys at scale Deep familiarity with major loyalty programs (airlines, hotels, credit cards) and loyalty mechanics Strong passion for travel and loyalty world Analytical skills with SQL, data visualization tools (Databricks, Looker, Tableau), and CDPs/data warehouses (Hightouch, Segment, mParticle, Snowflake) Statistical fluency for testing and attribution with strong reporting skills Experience with ESPs/marketing automation (Braze, Iterable, Salesforce Marketing Cloud, HubSpot) and HTML/CSS for rendering issues Track record of segmentation and personalization to grow engagement and revenue Cross-functional collaboration and a builder mindset Based in or able to work from New York, NY Collaboration Self-starter/ownership Curiosity about loyalty programs and travel SQL Databricks Looker
Apply now (opens in a new tab)
Level
ManagerL7
Location
Brooklyn, NY
Occupation
Marketing Managers
Industry
Travel Agencies
Posted
today
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