Senior Media Planning Lead - Data-Driven Campaigns

Citi is seeking an experienced media planning professional in New York to lead end-to-end campaigns, leveraging first-party data and Citi Commerce capabilities. You will shape audience strategies, allocate budgets across channels, and drive performance while collaborating with Sales, Ad Ops, Analytics, and Product teams. The role emphasizes translating advertiser objectives into actionable plans, optimizing campaigns for ROAS and engagement, and shaping scalable planning processes for speed and