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Content & Lifecycle Marketing Manager

L5

pro coffee gearDenver, COyesterday

Occupations

Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers

Industries

Marketing Consulting ServicesOther Services Related to AdvertisingAdvertising Agencies
Content & Lifecycle Marketing Manager Mexico City, CDMX, Mexico Or refer someone Job Openings Content & Lifecycle Marketing Manager Content & Lifecycle Marketing Manager Job Position: Content & Lifecycle Marketing Manager
Company: Pro Coffee Gear
Location: Remote (Anywhere)
Full - Time
About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.
Job Description:
  • We're looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative.
  • This role blends creativity with performance: you'll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.
  • You'll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.
  • If you love coffee, content, and building a brand people truly connect with, you'll thrive here.
  • What You'll OwnEmail & Lifecycle Marketing (40%)Own the full email and SMS strategy and calendar (campaigns + automated flows).Develop segmentation and personalization strategies to increase LTV and retention.
  • Build and refine lifecycle programs:
  • Abandoned browse & cart
  • Post-purchase education
  • Loyalty & VIPWinbackWelcome/onboarding
  • Design A/B tests to optimize creative, messaging, and conversion.
  • Partner with Growth to align emails with product launches and promotions.
  • Content Strategy & Development (40%)Own the overall content calendar across social, email, landing pages, and UGC.Create high-quality content that connects with coffee enthusiasts and café owners.
  • Write scripts, website copy, blogs, landing page messaging, and content briefs.
  • Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.
  • Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.
  • Video Production & UGC/Creator Support (20%)Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).Capture product demos, educational content, behind-the-scenes footage, and story-driven content.
  • Create UGC-style content to support paid ads, social media, and email.
  • Coordinate with influencer/UGC creators and edit/repurpose their content.
What Success Looks Like:
  • Email and SMS become one of the company's top revenue channels.
  • Strong, consistent storytelling across channels that elevates the brand.
  • Clear, engaging video content that boosts engagement, conversions, and trust.
  • Lifecycle flows that increase repeat purchase rate and average order value.
  • UGC and content that improves paid ad performance and lowers CAC.A content engine that supports sales, SEO, and product launches.
  • What You Bring 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
  • You are an amazing writer
  • Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.
  • Strong writing skills from conversion-focused copy to brand storytelling.
  • Experience producing and editing video content (e.g., short-form vertical).You are experienced in content email, especially in creating engaging content.
  • Ability to manage content calendars across channels with consistency.
  • Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).Highly organized, proactive, and energized by a fast-paced growth environment.
  • No need for management experience
Bonus: experience with SEO content, influencer/UGC management, or coffee industry background.
Why You'll Love Working Here: You're building the content and lifecycle foundation of a rapidly scaling brand. Standing up new process and tools for things like SMS marketing. Direct ownership, autonomy, and creative freedom. A passionate community of coffee pros and home enthusiasts. Your work directly influences how customers learn, engage, and fall in love with our brand.
How to Apply:
  • Send us:
  • Your resume2-3 writing samples or email/flow examples
  • A portfolio is mandatory to apply for this role : )Or refer someone
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

SeniorL5

Location

Denver, CO

Occupation

Marketing Managers

Industry

Marketing Consulting Services

Posted

yesterday

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