Marketing Coordinator

Work Environment: Remote Employment Type: FT Responsibilities: Success of this role is determined by referring provider engagement and referral-to-enrollment conversion Drive Referring Provider value: Own and continuously improve the pediatrician dashboard emails and automated referral-status communications; you'll diagnose performance and drive real provider and patient value. Referral outreach sequence: Build the automated campaigns that help a referred family receive care and improve it against real conversion data. Create Marketing collateral: Design one-pagers, referral guides, and screener materials for pediatricians, provider groups, and health plans — crystallizing Manatee's clinical model and outcomes (87% clinical improvement, 60% referral-to-enrollment vs. Help define Manatee's voice: Create the standard for provider facing copy. Our content is always focused on creating value and a single ask - not marketing fluff. Create our provider newsletter, blog posts, webinars and integrated campaigns around seasonal topics (back-to-school, holidays, New Year's resolutions, etc.)Performance Tracking: Own open/click metrics on provider campaigns, screener completion rates by practice, and report monthly against provider engagement. Design & Production: Create assets including graphics, social posts and email templates using Canva or equivalent; making sure there is brand consistency across provider-facing materials with a real eye for design. Cross-Functional Collaboration: Partner with clinical and sales to keep messaging accurate and aligned with priorities. Content Calendar Management: Develop and maintain a quarterly content calendar; manage timelines to ensure campaigns ship on schedule and assets are ready for seasonal opportunities An Ideal Candidate Has: 3+ years in growth or lifecycle marketing, ideally in a startup environment — you know how to build the plane while flying it Strong copywriting, with range across audiences and a bias toward clarity Email marketing experienceand ands-on with Mailchimp/Klaviyo/Active Campaign, segmentation, A/B testing, and reading performance including click rate and conversion AI-fluent and platform-agnostic, picks up new tools fast and troubleshoots without hand-holding Healthcare or provider-facing experience is a strong plus with a genuine interest in expanding access to mental health care Attention to detail and ability to prioritize without dropping quality AI-fluent and platform-agnostic: picks up new tools fast and troubleshoots without hand-holding